How to calculate ad cost on your website for direct advertisers – ad price calculation :
Step 1 : You go on simmilary websites and try to find CPM for your topic. You can try to see Google Adwords keyword CPM rate too using google adwords network.
Step 2 : Check your website stats – page views and impressions.
Step 3 : Calculate : Ad Cost = Impressions / (CPM * 1000)
Then we can show on our site, both CPC ads, or CPM. You may know that revenues generated in each individual? Unfortunately it does not depend on the campaign that has engaged the advertiser. Can you account, then, that regardless of what you pay for the click, if the ratio of your ads are, to a greater extent by the CPC, you should increase your CTR (higher ratio of clicks per impression) to generate more profits.
3) Choose good banner position