Reading David Airey’s blog I came across an excellent article on speculative work, or the way that some companies have taken lately to recruit OUR job as designers are asking us to show the proposal and they decide whether or not you hire.
The example that puts the author is illuminating:
Imagine this scene:
Yesterday I went to the dentist for a routine review. After reviewing my teeth, the doctor insisted that I should do a preventive work in a tooth that could fall in a short time, to do otherwise. I replied that if it did and if I was satisfied with the result, then you pay. Obviously not accepted because it does not undertake work until you have paid. To which reacted by saying that he would go to another office to which I appreciated there.
This scene is totally out of the ordinary. When you go to the dentist will usually be paid by the professional service you offer at the moment. Still, every day the designers we have the same problem: we are required to work for free, we pay if the result is acceptable.
Unfortunately I have found several times in front of this picture, and due to lack of work, I have fallen. Obviously I have not won anything, you usually blatantly steal the design and do not give you or a weight.
And we got to find their backs to the wall because nearly all (if not all) companies has given them for that, and as We have many that fall, feeding this vicious cycle.
That’s why I have decided (although that will limit my opportunities to work in the near future) not to perform such work. There are other ways to prove you can do a good job as the portfolio, the recommendations of satisfied customers, and so on.
Eye contests often fall into this too.