Afther Mutt Cutts google SEO expert, my personal opinion that the second SEO expert that people need to listen is Rand Fishkin from moz.com.Below you can watch 34 minutes video about SEO Best Practice.
SEO Best Practice Strategies for 2014 with Rand Fishkin of MOZ
If you want to become excellent SEO expert you do not need to pay for expensive courses or simmilary. There are a lot of free videos at Google Webmasters youtube channel.
Here you can learn everything about Search engine optimization. As freelancer and website owner you need to know how to use Search Queries in Webmaster Tools.
Below is video where Maile shares her approach to Search Queries in Webmaster Tools:
In this video we learned how to increase traffic and ranking using Google SEO tools. Steps are:
1. Step one is to prepeare website’s goals and your target audience
2. Than we need to Sort by clicks in Top queries
3. We need to sort by CTR to notice any missed opportunities
4. In next step we need to categorize queries into logical buckets and than to track them.
5. We need to Sort Top pages by clicks to find the URLs on our site most visited by searchers.
6. In next step we need to sort top pages by impressions to find valuable pages.
You can become SEO expert but before that you need to have excellent SEO strategy. Google team suggests us how we can do that:
Creating an SEO strategy using Webmaster Tools:
It’s reasonable to believe that most freelancers start blogs hoping to actually have people read them. Sometimes they’re looking for more business, sometimes they’re using it as a marketing tool for the services and products they offer, and others use it as a training tool for their writing. Either way, the more people view their page, the better. More page views can also mean more profit if you’re doing any advertising on your blog. In order to get new people attracted to your blog, search engine rankings are very important. If you want to average tens of thousands of page views a month and you want to garner more attention for your blog, it’s important to follow a few simple steps.
Your first step is to have a focus for you blog. If you’re going to increase your page ranking you need to have keywords that are going to lead people to your blog. If you’re going to be blogging about food, it’s not good to interject a hundred different areas of focus into each of your blogs about food, wine, travel, restaurants, etc. Instead, pick a few categories and focus on those. Try to use your keywords in your posts in order to make it easier to locate specific content that people are looking for. Your content needs to be important and compelling but you need to try to manufacture it around those keywords in order to be successful.
Secondly, in order to increase traffic to your blog, and from your blog to other sites, you have to become adept at linking. This doesn’t just mean that you’re linking to outside sources. You can also link to internal content and previous blog posts that you have made. This linking is very important to increasing your page rank. Make sure that you link to a variety of other sources and resources in your blog posts. You can also link to previous blog posts that you have made and other content. Also, you’re going to increase your page ranking if your site is linked to by other sites. It might not seem that you have any control over this, but as long as you put forth interesting content that people care about and that is of a high quality, people will link to your site as a source of viable information. If you already have an established blog, feel free to go back to older posts in order to insert more links into them.
Finally, if you’re attempting to be a professional blogger or freelance writer, then you need to create a brand for yourself. Instead of having a random collection of social networking sites and blog posts, put them all together into something identifiable and recognizable. If it’s a logo, a tagline, or a name, make it so that people know who you are. Tie everything together. Have your facebook page, your blog, your twitter account, everything, be relatable. That way, people who read your blog can follow you on facebook and not get totally different and irrelevant information. This may mean that you have to delete old accounts and change information that you’ve been working with for years, but in order to be successful and professional, sometimes you have to make these sacrifices.
First, visualize a library and inside this library, many books are present on different categories, titles and topics. The librarian there is a lazy fellow. Instead of giving the library a striking coat of paint, she, or he only loaded the library along with many books he can usually afford. Certainly, he stacked all the books in a very neat manner on the shelves instead of arranging all the books right according to their topics as well as categories. He didn’t yet arrange them in the alphabetical order. Therefore, when somebody comes into the library, they find it difficult to search the book of their choice.
The library still functions as a library, although, this is all muddled up. People yet come in a library as this does have the type of books they desire to read. Whenever people take a casual look this all looks neat as well as nice. This is merely whenever they start to search for any particular book or topic does they comprehend that this is very difficult to locate any meticulous topic. What librarian doesn’t know is he might really increase his visitors simply by at least two folds if he had organized everything rightly so as newcomers look for somewhat they can get it easily.
WordPress Themes also is built in the same way. The coder recognizes all the codes as well as files required to create their themes runs efficiently. Mostly, don’t know how to separate out the files thus Search Engines like Google have an easier time while searching the blogs, which are running on their respective Theme. Yes, there are many methods, which good coders can generally increase SEO of a particular Theme, and that doesn’t mean simply by adding the correct H tags, inserting a few no-follow links only or having their codes formalized. Amateur designers who present free themes absolutely do not experience the problem to do it in this way. Those who recognize will not perform it for free because this is very lengthy.
Thus, Thesis Theme is that theme, which is cunningly structured that way. If you open the folder of a Thesis theme, you will observe that this is not in any way like the conventional themes, which you have been utilizing. That is because this is a framework as well as not just simply a theme per se. The framework is like a foundation plus infrastructure of any house. Regardless what extra renovations you include in, you are not going to mess along with foundation or your entire home will coming dropping down. In stages of planning, you must have strengthened your house’s foundation as well as added more beams thus if you desire to add any additional bedroom in a future, you are secure.
Therefore, the framework is extremely significant and a Thesis framework is normally one of a type. Files are usually made to stand as well as work independently so it loads quicker and Search Engines has the clearest view. Consequently, if your question that is, “Can a SEO WordPress Theme increase the search traffic,” the answer is surely. Yes. It can.
An SEO Site Audit preparation is somewhat that each SEO, whether inside your home, agency-side, or any independent consultant, has finished. They generally range from a concise assessment that is followed by a fast email to a huge document of approximately more than 60 pages, which can take almost a month or more in order to complete. The junior SEO may charge only a few hundred dollars normally for a fast assessment as well as a recognized consultancy can charge the amount of almost $40K for the completion of a report. Now, I am going to cover some of the most important elements here that I have come up along with over many years to contain in all great SEO reviews.
1. SEO Scorecard
I am going to start with the only most significant element of SEO Site Audits I create. Thus, an idea was usually hammered out along with the direction of a manager at my previous in-house gig. I also told him that SEO was too difficult. However, he pushed me plus collectively, we came up along with SEO Scorecard.
The SEO Scorecard generally works on the six-point rating scale as well as assesses the key pages of the website in columns just against the hearty list of classified SEO factors in the rows. Do not go overboard while choosing your key pages. Thus, the SEO Scorecard is commonly built as well as populated in Excel, after that, pulled into your site audit document in the screen shots. Thus, I always feature this SEO Scorecard close to the starting of the document. This is an outstanding method to anchor the remaining of the report, in addition to, gives you something for reference as you explain enhancements.
2. Process of the internal linking
Here, I am not talking something concerning the SEO factor; I am just referring to how you can link inside your Word document of SEO Audit. Thus, if your reports are almost similar to the ones I have usually worked on, they finish up huge generally in terms of file and length size. It is particularly right if you are very good at letting in screen shots as well as some other graphic elements. Assist your readers navigate a whole document along with the click-able table of contents as well as lots of embedded links among related sections plus topics. By this way, your readers will obtain more from the whole document. The process of internal linking may add an hour into the last editing procedure, but your customers will thank you. Trust me.
3. A list of action items
You can visualize the series of headings as well as subheadings along with an entire lot of text as well as a sprinkling of the screen shots. Do not burden your readers along with the extra task of making a to-do list while they read. Hence, after you have elaborated on the complete details of a problem and how it must be resolved, comprise a complete list of the action items.
Several SEOs are much better at running the business while others are good at SEO and have poor business sense. However, the truly bad SEOs have usually the poor business practices, which translate into the poor SEO and as a result poor customer results. All bad SEOs are not corrupt, but it doesn’t make you desire to hire them any longer.
How you can know about the good SEOs? This is always not easy, but instead there are several tell-tale signs. Below are seven worst things, which bad SEOs do:
1. Have some secret schemes
Numerous SEOs have schemes that they wouldn’t make their secrets public, but whenever this comes to work along with customers, there are no more secrets. Thus, SEO is not essentially responsible for telling their customers all the details concerning what they execute for their website, but customers have a right to recognize about the strategies and how SEO is implementing as well as how those schemes might affect their website. If SEO is not telling anything and keeping secrets, this means they are hiding something. Customers deserve such SEO, which is completely honest along with them. To avoid the accountability, bad SEOs normally keep their customers uniformed.
2. Hardly focus on the website rankings.
There is much more to a success of the website as compared to just rankings, but many SEOs don’t recognize anything else. They give guarantees, which have sufficient small print in order to make them insignificant, flaunt their successes by utilizing phrases as well as search engines that are worthless, and tell you that they have now succeeded when they obtain ineffective keywords generally ranked for you. Thus, rankings can be a significant part in the success of a customer but must not be utilized like the sole measurement. Worst SEOs only focus on the rankings to the loss of their customer’s success.
3. Function of SEO is to aid their customers succeed.
The main job of SEO is commonly to assist their customers succeed. There are lots of components for achieving the online success, which fall outside the kingdom of a standard SEO. Some non-SEO strategies frequently give the benefit to SEO campaign. SEOs should have more than only SEO contract in their mind; they must be looking for some additional methods to assist their customers succeed. Bad SEOs only focus on the SEO as well as never give tips and some strategies, which fall outside the SEO contract.
4. Many SEO not do all things properly.
Lots of work goes on into an SEO campaign plus it’s unusual if SEO is expert enough to accomplish it all. Lots of SEOs can perform many things very well, but not do all the things proficiently. Working along with others, particularly with the client programmers, is vital to building up a strong campaign of the SEO. Bad SEOs attempt to perform everything by themselves or don’t use to work with others in order to find out the best potential solution.
5. Customer involvement in the SEO campaign
There are always some customers who tend to call and email so much, but this is so rare. SEOs should have to boost up their customers to be involved completely in their SEO campaigns. Customer involvement is essential to make sure that the SEO usually optimizes the correct keywords as well as keep the website correctly targeted. Bad SEOs not involved their customers in SEO campaign, frequently to the loss of the customer’s success.
6. Make a serious mistake
This is very easy to lose your interest in the SEO campaign. SEOs must never be completely satisfied along with how a customer is performing. SEO should continue to evaluate performance of their endeavors as well as develop some new strategies, which will continue to encourage their customers toward success while bad SEOs easily get blew out working on the customers, but carry on for collecting the check for doing least work.
7. Bad SEOs do not care concerning their customers
Bad SEOs generally make use of SEO just as a money collecting machine, instead of using as a way to assist clients’ succeed. SEO is the complete service industry. Thus, bad SEOs are mostly looking to service only themselves as well as utilize hard working people in order to accomplish their self-centered desires.
This 7 bad SEO examples are the worst search engine optimisation things which will drop website traffic.