The most difficult thing in the freelancer industry is to find leads to the new clients for getting new work. The other thing is how you can win a client which is also very difficult task for most of the freelancers. Sometimes this take the form simply email conversation and sometime a coffee is needed to win over a client. The article is going to tell you that how we should pitch and how clients make decisions. According to the experts there are five way of making a decision for the most of executives which are stated below so try to act you accordingly and try to follow them.
Those are the clients who show excitement during a presentation of sale but they make their decision after accruing a balanced set of information.
Those are the type of clients who show a variety of points of views in the sale presentation and ask a lot of questions in a single meeting with you.
Those are the type of clients who are very suspicious on every matter. These clients have very high egos and always remain suspicious on your presentations.
Those are the type of clients which don’t make the decision by themselves and usually make their decisions according to the guidance of their trusted executives or how they have made a previous decision. Those clients are easy to win over.
Those are the type of clients who make decisions on merit they analyzed every aspect of the facts given and focus on them this is due to their fear and hesitation.
The problem which occurs most of the times is that often you send your pitch to a wrong type of client. The studies have proved that most of the almost half of the pitches are aimed on skeptics but only 19% of total pitches are of clients need. Where as charmtics and followers who are 25 and 36% respectively of the total hear only 4 and 6% of pitches that are according to their style of making decision. The main point that appears here is that after getting information about your customer you can have make a pitch according to the client need as some clients only require big picture to make decision while other require minor details as some require some time to make their decision. So knowing this that not every client is of same time will help you a lot in building a good pitch accordingly. Also this is necessary for a freelancer to do if he wants to grow.