DESCRIPTION OF PROBLEM
According Omaira Paez Sepulveda: “The revaluation of the Colombian peso given between 2004-2008 meant the loss of more than 22 000 jobs and closing dozens of flower companies.”
The Colombian floriculture is one of the stories to highlight at the level of exports, already has over forty years in this business, and is now positioned as the first provider in the United States market and second largest exporter of flowers worldwide. Annual sales amount to more than one billion dollars, and the social impact of the sector is very important because it produces flowers almost 100 000 direct jobs and over 80 thousand indirect jobs.
During the years 2004 – 2005 Colombian floriculture went through one of the worst crises of its existence, due to the revaluation of the peso against the dollar, in addition to being affected by the high cost of oil and its derivatives, which are translated first at a lower price for the sale of products abroad at lower incomes for both producers and second an increase in production costs for the concept of transport of raw materials and finished products. “However, the industry spent in 2004 more than 45 billion pesos in social investment programs, including programs like” The school of flower “and” Peace in the family “and other projects in the areas education, recreation and housing.
In the Colombian rural sector formal jobs are scarce because most of the industries established in these areas do not meet Colombian labor law and taking into account that in several municipalities, the flower is the lifeblood of the economy of families is important not only for the private sector but also for the state to ensure that companies comply with minimum labor requirements established by law 100, and then develop strategies for creating sustainable social development programs in the medium and long term, to provide the possibility of the families in these areas better opportunities in health, education and overall improvement in the quality of life of the area.
When you add these factors and bearing in mind that the flower industry workers are now directly affected by a:
The long working hours in unsuitable weather conditions (low temperatures), low wages, situations of displacement, violence, poverty, illiteracy, missing opportunities for promotion, among other factors, these apparatus generally causes the population or cause demotivation “Burnout” which affects the level of company productivity and therefore profitability.
As described above raises the following questions:
What should be the level of support that society should provide flower companies in Colombia? And is it really possible that a plan of this magnitude is sustainable over time?.
To answer the first question it is necessary to evaluate the impact currently is in areas where the flower has its greatest influence, while the second question is a little easier to answer and the first answer is that social programs can only exist while the floriculture business is profitable. Otherwise, businesses are destined to disappear and, therefore, people who are currently affiliated to them directly or indirectly pass to belong to the high unemployment that currently exist in the country.
If the above is taken as true, there arises a new question:
How to for floriculture companies are profitable?
Presently in the Agro-industry specifically in the flower growing experience of farmers, partners is an important factor, since any failure or change in the treatment of raw materials (flowers, fertilizer, chemicals, water, etc. .) affects the quality of the products causing the underutilization or overutilization of available resources. And as is well known the loss of resources (human resources, training, money, time, raw material, finished product etc..) Anyone for any reason, cause a significant increase in production costs that are reflected in the states financial companies.
It should be noted that the companies currently using the floriculture sector rotation strategy based staff recruitment, and although it is objective of this study to devalue the strategy “Staff turnover,” but the question of whether this strategy is appropriate grower in the case, or whether the loss of resources (raw materials, work in process or finished product) quality not outweigh the costs of support staff during times of low demand.
FORMULATION OF THE PROBLEM
Hiring strategies currently used by flower companies located in the Sabana de Bogotá is appropriate given the economic framework within which they operate, and does the level of participation in social protection programs by employers ensures that persons connected with this industry have a good quality of life?.
GOALS (PROVISIONAL)
OBJECTIVES
To study, analyze and determine whether the hiring process currently used by flower companies is right for this industry.
To encourage employers to comply with current codes of conduct established by industry associations or unions.
SPECIFIC OBJECTIVES
1. Conduct a market analysis to establish the conditions, characteristics and other important factors in the development of the activity.
2. To study the current recruitment process and provide a recruitment strategy to reduce production costs for employers.
3. Assessing compliance with codes of conduct and seals of the sector.
4. Design a plan to reduce the factors that affect workers such as: illiteracy, poverty, job instability and, at the same time not represent a significant damage to corporate profitability.
5. Designing continuous improvement strategies aimed at sustainable improvement of the development of corporate growers of roses and the region where they are located.
Justification
In the late sixties the orientation of the flower growers, or Colombian flower growers tended to sell their products in foreign markets “Export,” which showed an early globalization of the sector, since the evolution of this type of industry has been ongoing since about their origins has changed and innovated in many aspects. This study analyzes, for the flower industry of the Sabana de Bogotá dedicated to the cultivation of roses, the social impact and profitability that have recruitment strategies currently used in business and study the level of participation of business in compliance with codes of conduct and seals of approval adopted by the industry.
Colombia has established itself as one of the largest producers of ornamental flowers for the world achieving a 60% stake in the flower market in the United States, from 4% in the European Union market, 6.4 % of the UK, as well as recognition and the entry of their products in new markets like the Asian market and Japan in which he has begun to consolidate.
A description aspect to show the level of overall impact of the floriculture sector in the economy:
– Generates 182,174 jobs (98,641 direct / indirect 83 533).
- Currently one million Colombians depend on the flowers.
- Exports in 2006 reached USD $ 967 million.
- There are 7290 acres of production in the savannah of Bogota and Antioquia 1400.
- 60% of the workforce are women.
- 95% of production is exported.
- The flower is the first line of non-traditional agricultural exports from Colombia.
- Flowers represent 75% of air cargo exported by Colombia.
- Currently Colombia is the world’s leading exporter of carnations.
The success of a company can be measured in different ways not only by the rates of productivity, efficiency, but also by the impact (positive or negative) that is in the area of development activity, for this case the rural sector.
For the company to deliver an effective response to the changes generated in the market without significantly affecting the population, this should be a priority for the implementation of techniques to improve both their production system and increase profitabilit
y through better use resources at their disposal, minimizing the direct attack on the payroll either through layoffs, due to low wages or no staff training.
The industrial organization aims to minimize the cost of a product by applying the best method to the processes involved in the exercise of economic activity, ensuring the main factors for stakeholders such as: product quality developed, the safety of their workers, law enforcement and profitability for shareholders.
It is the role of industrial engineers to constantly evaluate the methods, tools, techniques and strategies used by companies to obtain, manufacture or marketing of a product. This is to determine and implement the most economical method possible to ensure product quality, security and integrity of employees, compliance with the law which allowed a greater value for shareholders.
TYPES OF RESEARCH
This research project is descriptive, since their main objective is to determine the current status of the farms growing roses and plan strategies for improvement for each of the processes taking place in companies.
This will be done through the description of the production process carried out by the farms, establishment of an “initial diagnosis” which is the basis for conducting a detailed analysis based on facts and evidence to identify leading cause of lost productivity on these farms so you can attack causes.
The treatment will be given to information for the research method used for this project is as follows:
Research method.
SCOPE OF STUDY:
In this research project will analyze the characteristics of the floriculture export market, domestic production and, for a sample of 15 companies used to grow roses in the savannah of Bogotá, the level of production and level of resources used during the first months of 2010.
POPULATION
Companies belonging to the floriculture industry used to grow flowers specifically devoted to the cultivation of roses located in the Sabana de Bogotá.
SAMPLE
15 companies in the floriculture industry used to grow flowers specifically devoted to the cultivation of roses located in the Sabana de Bogotá.