Nearly 70% of job vacancies in newspapers, portals, online job boards in recruiting companies in the classifieds, etc. Correspond to “COMMERCIAL” and get away from this statistic seems that, experts continue to grow. Moreover, studies conducted by Adecco for the Spanish market, ensure that in 2008 all those jobs related to the commercial area (managers, commercial, sales managers, etc..) Will be most wanted by Spanish companies.
Even if it is true that there are many sales training offerings available on the market, the perception is that the ads are rare, which is already working and with good economic conditions (in some cases).
So what should we do in this situation?
The manager wants to increase sales, press the sales manager, sales manager needs a more commercial, and not get them does not increase sales and the manager is likely to think of the changes to the head of sales. Changes begin, pressure to the team, distrust, poor image, unbearable working environment, etc.
A media charges are asked to increase its sales force, to open markets, increase their sales, but invest in ads of all types of commercial curricula fail.
I sincerely believe that the problem is easily solved.
We all know the features it has to have a good commercial, should be a good communicator, a person to convey credibility, with a good dose of motivation, with good ability to capture the needs that the customer may have, persevering, disciplined, etc., etc.
Look around these people and find them without major problems.
Then look for the profile and sales capacitémoslo and end up with this myth that SELLER SE NACE NO SE HARE.
The sale is a profession and those who work there are professionals who have certain personal characteristics we are born, but we have acquired the knowledge and experience necessary to be competitive in our task is to sell. We learned from our peers, of some leaders, courses, seminars, books and of course the street.
And what happens, we are unique?,
an endangered species?,
now we do not want or can not convey that ability for those just beginning?
Or very quickly we forget how we started the majority?
Mr. Sales Manager (Dr. De Sales, Commercial Dr., etc.) Remánguese shirt, and begin to teach selling. Or you. born knowing. We all know the features you must have a good music, friendly, good communicator, persuasive, convincing, optimistic, persistent, and so on., Etc.
Do not find sellers with experience? Then look for these personal profiles and formémoslo in sales or those who are lucky enough to manage teams never learn anything, never attended any seminar sales. Then do the same as others have done with us. Of course not ideal, of course that gives more work and takes longer to achieve results, but worse are the other alternatives that we counter in the beginning.
We want and is as easy, getting experienced commercial and if possible with a master in sales, with a car is also available and willing to work, often just for commissions, only having to work in the product or service and that this will shake rapidly.
I am pleased to say that this issue was, is and will be the responsibility of sales managers. Is up to you to change this.
At this moment the world, markets and businesses have changed very quickly, then we can not keep doing things the same way as 15 years ago.
Then I suggest a series of steps so you can take a very short time, good and fair trade in your computer:
Select the profile commercial, noncommercial use.
As we saw earlier is very easy to define the profile, is known by all, and try also select good people. Eraser in the interview not only employment but also the profession of business, adding that everything related to sales training is provided by the company. Do not talk about economic conditions until you are personally in the interview.
Develop a basic sales training.
Develop a theoretical and practical course on sales, (http://winred.com/marketing/tecnicas-de-ventas/gmx-niv115-con7211.htm) who speaks among other things, as we have accomplished a sales process , Exploration, Research, Interview, Development, Reasoning, Closing and Referral. Explain and develop each of these sections.
Keep it simple, practical, understandable, enjoyable. Theatres Show sales. Teach, teach and teach.
Then add all the information possible about the company, or the products / services and all the information you need to properly develop their work.
Ask your sales experienced a brief chat in which he describes as his work and that form is done, as is his day to day, etc. show statistics from other vendors to see that your data are real.
Develop the strengths and weaknesses of your product / service and your competition.
Explain in detail what are the internal processes that apply to your business, from the administrative point of view, order forms, billing, transportation, etc.
Send your new business with their vendors to see on the street and apply everything they saw at the workshop.
The idea is to see himself as others do and learn and compare different ways of approaching a client and to present their products / service.
Then Accompany UD. to visit their first customers and show them how mean UD. to do this work because surely every business has its own style and UD. yours.
Tick the pace of the first visits, transfers and after each visit to discuss it with your agent.
Continue until you see accompanying secure and loose in his work.
In the course of the months can complement their training with external current sales, if this has shown a good attitude to the task.
I understand from my experience, that the problem of scarcity of trade is not so, we should simply change the chip and invest more time and resources in training in job postings and complain.