1. Introduction
It is a fact that humans are social beings. In its dimensions, physical, mental, spiritual, economic and emotional present this aspect. Most people understand the social dimension in a fragmented way, ie from the point of view of others, “My image in the other, determines my image to myself” when the reality is reversed.
Unconsciously, we all make a difference between what we are really our behavior individually and professionally. Thus we see daily medical (health promoters) patients and lawyers (fighters for justice) dishonest, etc, as the saying goes: “Nobody is prophet in his own land.”
Almost no one is excluded from this phenomenon, it is rare that it maintains a consistency between what is as an individual and his behavior toward the public. In most cases, still separates individual professional development and consistently opposed.
This is seen a lot these days in business culture. Two thirds of the total time of one day, we had working. However, at that time, some of us try to appear “human least possible” Why? “This show emotions frowned” “Here, what matters is how much money the company gives him a month, not people” It seems that the concept of “humanity” and “productivity” were divorced by that of “It human errors “
The result is the same; industrial dose of stress and fear, distrust of one another, and ultimately the quality of work is 50% of its potential, because after all, not to make mistakes, everyone makes only the minimum to keep their jobs.
Even at the beginning of this century, thanks to the advances of science and biological techniques, conceived organized human society based on mechanistic principles. It moved to the consideration of the nature of the man identified as a real machine driven by a desire to satisfy their biological needs.
It is explained that the scientific basis for the organization of work, only take into account the material reasons – economic, excluding spiritual values and other factors that constitute the essence of the human person.
So far, with the economic, political and social, the world begins to take into account that the quality is made by human beings and not machines. In recent years, has been developing a transition of consciousness in this, because of the emergence of new theories of total quality. This factor led to the phase of the development of ideas that claim, as urgently needed to start working to reach the quality of life of individuals, it has been observed that it depends on other qualities.
In countries with an advanced culture like Japan are aware of the importance of creating the conditions for achieving increases in quality, productivity and dramatic improvements in the workplace. They realized that while implementing processes of change and redesign, total quality, reengineering, and so on., Not getting the results expected. There was that “rehumanizar” to corporations. Attend and understood as individuals,
The result was surprising. Achieved a significant improvement in the work environment, providing an atmosphere for greater communication and better relationship began to emerge … teams working together towards the goals, then by giving importance to people, interpersonal differences and barriers fade giving way to compromise of work based on mutual trust among employees, as well as personal trust that each one experiences as a result of intense experiential process undertaken. Bigger and better teamwork, resulting in a more positive work environment, warm-oriented cooperation. Independence, security and confidence of the people to carry out their responsibilities and to specify the performance of their duties. A more rapid and effective implementation of the changes. Most creative people and greater contribution of ideas, people with personal sensitivity to re – discover all potential interns.
No one can give what does not. The question is: Do you have a professional, as an individual life quality staff to provide these skills to others?
The word quality is derived from quality which means each of the circumstances or characteristics that make a person or thing superior and excellent. Distinguished persons or things.
According to the illustrated encyclopedic dictionary, life means “substantial internal forces under which the work has to be that. Conduct or method of living with regard to the actions of human beings “
The quality of life is a concept that goes beyond the physical as it involves values and mental attitudes. Your search is a constant in human life from the beginning of time. Poets and philosophers have tried to define, explain, analyze what really makes man happy.
For the meaning of happiness is not only difference in each person, but becomes different at each stage and even in every moment of the life of that person. A toy, travel, love, eternal youth, money, man has pursued throughout history is full they call happiness. But this is only a fleeting moment that, at times, justify our own existence. However, the quality of life is very similar to and more lasting happiness, whose success depends on each one.
The quality of life is a positive state from all points of view. Is being in the fullness, is able to operate one hundred percent. Physically, it means being in good condition, strong, resistant to diseases or to quickly overcome them. From the psychological point of view, is to enjoy, take over the responsibilities, combat nervous tension and stress. From an emotional standpoint, is to be at peace. The person who maintains your quality of life is a person who feels good, vigorous, enthusiastic, with the smile of one who feels good in all its dimensions.
However, the individual suffering the disease, recognizing that there is a higher state, is much better than one who has resigned. In fact, the person concerned is minimally conscious of his own desire to excel, which puts on the road to self-realization. What we need is to recognize their basic needs, satisfy them and achieve their lost values. There are many more individuals who, suffering the same condition, are unable to listen to their own desires and only guided by the outside.
Maslow in his book refers to a biological wisdom, an innate tendency in man to choose what is good for him. Or at least to be desired. Knowing, then, that we exist in sufficient biological knowledge to recognize what is appropriate for our welfare, it seems contradictory that, despite having well-marked path, without realizing it, we insist on taking the opposite direction. Thus, many of us escaped to the possibility of growing. We have lost the instinct to get the quality of life.
Maslow offers the following examples of the distinctive characteristics of individual self-realized:
1. More efficient perception of reality and more comfortable relations with it.
Maslow noted such symptoms as an unusual ability to detect false or dishonest in the personality and to properly judge the people. Healthy subjects and like to accept the unknown, ambiguous or unstructured. Looking for the truth not by a catastrophic need for certainty, security, finality and order, and therefore, can be found in the doubt and uncertainty pleasantly stimulating challenge.
2. Acceptance (self, others, nature).
“I would give a bad impression that they are satisfied with themselves,” Maslow said. “What we should say instead is that they can take the foibles and sins, weaknesses and evils of human nature in the same spirit with which one accepts unconditionally the characteristics of nature” (21)
When talking about acceptance Maslow refers to that full acceptance of natural body functions, with a corresponding lack of annoyances and dislikes. There is an absolute lack of guilt or shame, but these feelings are focused on deficiencies amendable “stubborn remnants of poor psychological health (eg, prejudice, jealousy, envy) and flaws in the species, cultures and the long run.
3. Spontaneity.
Maslow asserte
d that people who autorealiza is more spontaneous and informal in his inner life in its external behavior. The convention does not stop them doing what they consider important, but do not turn that into a big problem when it comes to customs or regulations of no importance.
4. Centralization of problems.
The self-actualizing individuals are more concerned with philosophical or ethical issues. They live in the widest possible frame of reference and work within a framework of values that are broad and universal.
5. The quality of separation; need for privacy.
The person autorealizada like the solitude and privacy in a much higher degree than ordinary people. Maslow do not apply the adjective “introverted, but prefers the term separation, to describe certain calmness, withdrawal and dignity which have autorealizan.
6. Autonomy, independence of culture and environment.
The person who autorealiza depends for its own development of their own resources is not their main satisfactions in the world or other people. This independence contributes to their stoic natural resistance to shock, frustration and deprivation.
7. Continued freshness of appreciation.
The subjects retain their sensitivity. They can respond to fresh expressions of artistic beauty and natural.
8. The mystical experience, the oceanic feeling.
It’s the feeling of unlimited horizons of great ecstasy, wonder and fear, loss of place in time and space, and finally with the conviction that something extremely important and valuable has happened, so that the subject is transformed and strengthened even in his daily life with these experiences.
9. Sense of solidarity.
It suggests a deep sense of identification, sympathy and affection, despite occasional anger, impatience or disgust. Because of this they have a genuine desire to help the human race.
10. Interpersonal relations.
The autorealizan subjects who tend to have intense and deep friendships and their choice of friends discriminate in favor of people like them. They tend to be more kind and compassionate with others. Children especially love and feel compassion for all humanity.
11. The democratic character structure.
Those who are autorealizan are an elite in character, ability and talent, rather than by birth, race, blood etc. These subjects had a certain humility in learning. They are well aware of how little they know compared with what could be known.
12. Discrimination between means and ends.
They have moral standards defined. They behave as if it ends and means could be distinguished as if the former were more important than the latter. They also have the ability to treat as ends in themselves some of their experiences and activities that most normal people would consider as a means to their ends (eg a trip).
13. Philosophical sense of humor, not hostile.
According to Maslow, people do not laugh autorealizadas wounding, or superiority humor. Typically, what they believe humor is more closely linked to philosophy than anything else, his jokes have a role beyond making people laugh. The common man sees these as a sober and religious jokes.
14. Creativity.
“This is a universal feature of all persons autorealizadas” says Maslow. These people have a general creativity similar to that which is natural in children. They put everything they do certain attitude or spirit.
15. Resistance to acculturation.
With this phrase, Maslow meant to convey the relative degree of acceptance and rejection of the cultural values of people who autorealiza.
16. The imperfections of the people who autorealiza.
Autorealizan People who have many of the human failings might be called minor.
17. Values and self-realization.
Many moral conflicts disappear to the person who autorealiza. Its other features give a strong basis for a natural system of values.
18. The performance of the dichotomies of self-realization.
In conclusion, Maslow made perhaps one of the most important generalizations about people who autorealiza:
“What was considered in the past as places and positions polarity or opposite or dichotomies, people were not healthy. In healthy people, these dichotomies are resolved, the poles disappeared and many believed intrinsic oppositions, emerged and joined together to form units. “
2. Personal Integrity
An integral part of any professional is ethics. While the individual requires an extensive review of its goals, the means toward the goals and how your personal philosophy is consistent with their professional goals.
A professional (and any human being) must be concerned with three main aspects: a) Your personal ideology, b) Their sense of social responsibility, c) The control of the truth. The question is how far one can go without distorting these three points.
One way to think about the ethics involved in the corporate culture is to visualize the effects that their practice is among the selfish and comprehensive benefits (individual, professional and public benefit).
The end of the selfish benefit represents the public relations practice in which there is only a private benefit at the expense of others (business, public, etc .).
The end of the full benefit is reflected by this practice that is useful for both individual and professional. This means that to achieve our goals, we operate in such a way that may benefit our ideals-professional individual and collective.
In summary, what is good for one, has to be good for others, otherwise not good for anyone
I OTHER RESULT
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In the current situation of the organizations to rethink the theories of total quality, public relations arise within their primary goals to develop high quality leadership from the top to the base of the organization.
This philosophy requires an explanation of the current trading system, especially in terms and principles of the reality of human nature and behavior.
This is a difficult task and one of the weakest elements in virtually all businesses.
Nielander writes: “A basic goal of any profession is leadership development at all levels of an organization. Actual activity will be achieved with beneficial results in organizations that successfully develop their leadership potential highly distributed. ” (32)
It is interesting to see here, the opinion of John Heider about leaders:
“It’s a mistake to believe that a great leader is above the others. Paradoxically, greatness is acquired knowledge, humility, the emptiness, the openness and willingness to serve. “
“The wise leader is a server, responsive, dedicated, obedient. The vibration of the group dominates and directs, while the leader is back. But soon he is the conscience of the group that turns, it is your vibration that makes its way. “
“The relationship is reciprocal. The leader’s job is to be attentive to the group process. And the band ever need to be received and played avidly by the leader “
Here is some of the subjects suggest that a leader must promote the quality of life:
1. Integral Development of the Individual
2. Human Values
3. Cultural Identity
4. Social Responsibility
5. Ecology
The quality of personal life is the ideal way of life that people want if they want to and that is an integral development of the physical, mental, social, economic and spiritual, which will give it a balance with himself and society.
Be aware of it or not. any professional is an integrator of people (from a basic business operation to unite as a vendor with a purchaser, to the daily interaction with their subordinates and bosses) If integrator public profile required to achieve their own quality of life. If this is formed within their professional development, including the two areas that comprise the quality of life (way of life and standard of living), his attitude w
ill be present as a human quality and will also promote its quality public life.
This, as mentioned earlier, it is not possible if there is a claim of the individual in their environment through an integrated vision of its elements.
Do not think you can talk about quality of life if not primarily an analysis of the individual and how that has been studied to solve the problem later in their development. Observe some fundamental aspects that must be present as a necessary means to achieve quality of life in the individual, to make patterns in their development and ways to overcome.
Analyze the role of the professional from the individual point of view as to their training and values such as ethics, human rights, rational faith and their preparation for leadership in quality of life.
Provide concrete tools on how to implement a program to guide the individual to develop the quality of life in all its dimensions. Finally, I would like to emphasize that the proposed measures apply to both the publirrelacionista as any individual who decides to overcome.
This is the root of the problem: If a company does not have “house in order” hard to project a good image and if he can keep it for long because it is built on false pretenses. The same occurs in the publirrelacionista if no internal harmony can hardly maintain harmony in your environment.
Nielander summarized above in the following sentence: “Good public relations are good private relations simply projected out”
3. Qualities in education for the quality of life
Few professions remain static. In the field of medicine, practitioners must update and refresh their knowledge. Practitioners must meet and exchange information through published journals and other ways, sharing information is a characteristic of the professions. This should be a rule for all professions, since it is necessary to live in a constant process of education to be able to play in our profession, in all areas and at all levels.
Learning is a ‘change’. In terms of achieving quality of life, we must necessarily enter into a dynamic of constant change, never end. Perfection is not attainable, but if you can approach it with each change.
Herbert Mahon recognizes two fields of learning in man:
“One is the aptitudes or skills which incorporates human knowledge expand your know-how. The other fields, is about the attitudes or behaviors, where the man built the context messages that pours over him, and when they reach the forceful enough, assimilate and thus produce a change in behavior. “
From now on we will consider the learning of skills or vocational skills and attitudes and behaviors such as personal training. Likewise analyze them separately, trying to define in what way should be treated in a process of moving towards the quality of life.
Many authors emphasize technical training, skills and abilities of each profession. However, reflecting on what that there is a “school for life”, think that any professional activity is a human activity dealing with people, of which depends on the success of any business and dealing with people requires quality of life by the practitioner.
Albert Einstein used to say:
“I consider critical to treat the individual as a tool inert. The school must always consider the goal of the young leaving her with a harmonious personality, not as a specialist … The first thing should be, always, develop the general capacity for independent thought and opinion and not the acquisition of specialized thoughts ” (36)
In conclusion, it would be wise to remember a story by an anonymous author that clearly illustrates this issue. :
When I was young and free
and my imagination had no limits …
… I dreamed of changing the world
When I matured and became more wise,
I discovered the world
not change,
So I moderated my aspirations
and decided to change only my country.
But I also discovered that my country would not change
When you reach my age.
in a last desperate attempt
I decided to change only my family and my work
But they never allowed
And now, at the end of my life,
Suddenly I realize!
If only
I had changed myself first …
So with my example
would have changed my family and my work
With inspiration and encouragement,
would have been able to improve my country …
And who knows,
perhaps might have changed
even the world!
And this is a high personal ideal: that every person leaves a mark on this world is to be loving what he loves, doing what he loves to do what you love and love what you have to take what you love and does, to do what you love
4. Bibliography
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Fromm, Erich, Ethics and Psychoanalysis Mexico, Ed Polity Press, 1990, 136 p.
Sáenz Gutiérrez, Raúl; Psychology Mexico, Ed Sphinx, 1985, 280 p.
Guzmán Valdivia, Isaac and Development Transcendental Humanism Mexico, Ed Limusa, 1987 350 p.
Hoffman, Walter, The Achiever 500 Formulas Mexico, Ed Diana 1990, 358 p.
Mahon, Herbert; Excellence: A Way of Life Buenos Aires, Ed Vergara, 1991, 228 p.
G. Marquez, Silvio and Rabuy B., Antonio; Sociology Mexico, Fondo de Cultura Economica Ed, 1971, 420 p.
Maslow, Abraham, the creative personality Mexico, Ed Polity Press, 1969; 294
Maslow, Abraham, Motivation and Personality New York, Ed Harper and Brothers, 1954, 224 p.
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Pratt, Henry; Dictionary of Sociology, Mexico, Ed Fondo de Cultura Economica, 1987, 187p.
Veyne, Paul, On the Individual Barcelona, Ed Polity Press, 1990, 152 p.