Freelance designer is a life choice with great advantages and also disadvantages. From the FreelanceSwitch website dedicated to freelance workers, Steven Snell talks about the biggest problem: getting customers. The income of a freelance designer depends largely on the ability to find potential customers and ensure the opportunity to do the work they need.
There are many ways to find potential customers. In this article we will talk about 12 things you can do to increase the number of proposals we receive.
1. Maximize your portfolio
A special portfolio is the best friend of every designer and that is for obvious reasons … Potential customers will be able to measure your skills and the quality of your work through the portfolio. In order to maximize the benefits of your portfolio, you locate your best work in the more vistozos. Think about how you organize your portfolio and make sure the best work to look good. If your work has improved over time, show only your best and latest designs in the portfolio and finds out the older ones.
Do not use only complete work. Re-designs can show you did including the old version of the site and yours. You can also add CSS galleries.
2. Build a name
Many customers want to work with someone you know or someone who “is” known. Those designers who have established themselves as leaders in the environment have many more job opportunities than other freelancers. May your name be known not only generates more customers, but also higher prices.
Of course, becoming a renowned designer is not so simple, but everyone could do it … Some things you can do to improve your chances are putting your work in galleries or exhibits, working for major customers or high-level involvement in the community of designers and the latest suggestion will be mentioned in the following entry: create a blog.
Designers who can maintain a blog will benefit from some exposure. As you will increase traffic posts leaving the site, attracting potential customers.
A designer who has a blog with readers will be contributing assets to a position of his name. If you have the knowledge and skill, a blog is one of the best and most economical ways to share your work and insights with people from the environment. With a small online portfolio is very difficult for visitors to know you and understand you. With a blog, you will be more transparent to your readers and that will give you credibility.
4. Generating a network
Almost every race can be improved in a network and freelancers are no exception. Building a strong network of friends and colleagues can refer you more work, some unexpected opportunities and to a partner or a shared customer base. Given that workers are full time on the Internet, it is natural that many designers choose to create an online network, but also interact in person is very important. Get involved in local chamber of commerce or in any professional group in your area.
5. Make it easy
The easier it is for your potential clients contact you, you will have more job offers. Try to make the contact form on your site as simple as possible, while still include all the information you need. If possible, offer several contact options because not everyone is willing to complete a contact form. Try to be accessible and available to people who want to hire you.
6. Advertising Pay-Per-Click
An alternate method to increase your job opportunities is to advertise your site through PPC ads (like Google AdWords). If you do this, you avoid competing in phrases that are much sought after as “web design”, since the prices of these words will be very high. Focus on phrases that include specific types of design or special skills you have. Such visitors will be more receptive to the view that exactly meet their expectations.
7. Never lose track
It helps to have many contacts when you have to go out and find projects but this does not necessarily mean it will increase the number of proposal you receive. Inevitably, a number of people who consult for your services will not become customers. Anyway, keep the contact information of all consultations and follow them track occasionally. You’ll be amazed at how many of them still have not solved the work and your services are required.
8. Be proactive
Make an effort to contact those who can benefit from your services. Do not be afraid to take the first step to wait for business to come to you.
9. Focus on what you do best
You can improve the quality of your work by focusing your time and energy as best you can do. Like your previous work and your portfolio are probably not your best introduction, you should always work on improving the portfolio with your current projects. Consider what your best quality when accepting a job. If not the type of work you do really well, rejected and find something else where your skills will look.
10. Ask for references
Happy customers are your best advertising. When you have a customer who is really happy with your work, why not ask if you know someone who is in need of your services? Most of your friends, family and clients will be more than willing to recommend if you believe in your ability to do the job, but often recommend not think about unless you ask …
11. Visit to former customers
Almost all your customers need some type of design service in the future. They may need maintenance, design for another site that have or redesign of your work. Taking time to talk to previous customers can mean more work. It is good practice to have some method to organize your contact list of previous customers to see what condition it is each.
12. Develops confidence
Build confidence in potential customers through your site can be a very difficult task. You may want to have a major section of “About”, “Who am I” or “Why hire me” to give your readers information about yourself and your work. It also helps provide easy options to contact you. You can also use your portfolio to build trust. If you’ve done work for a company or organization that your potential customer knows and trusts you, you quickly relate to the company and give you some credit. Participate in networking, blogging and have a recognized name helps.