Social networks offer us dozens of opportunities every day to express what we think and to communicate what we do. And that is great news. As we have said many times, is the best way of promoting our business. The problem is that many professionals forget that not everything being published will be interpreted as positive key.
So increasingly, companies track information on the Internet before hiring an employee, or to instruct someone a project. And often are set in the “negative” aspects to exclude candidates. The most typical examples: offensive comments, video or photo that they consider inappropriate, critical views with clients and companies, disclosure of confidential information, etc.
Conclusion: what you say, what he says, what you publish will eventually reaching into “ears” of the company you’re thinking of hiring your services. When that potential customer find references on the Internet, find your previous projects, your blog and your portfolio, but also your comments on Twitter, your opinions in a forum, photos that you or your friend has posted on Facebook, etc..
The company may not consider relevant that information. But it is also possible that the note itself, as we shall see below.
Things you should in theory not publish
According to a study commissioned by CareerBuilder, and based on surveys of more than 2600 U.S. human resource managers, 45% of recruitment professionals track the social networks to select their employees. Last year, this figure did not exceed 22%, so the increase has been more than noticeable.
But the most surprising of all is that 35% of these human resource professionals found information on these social networks which drove them to discard the candidate …
More networks were traced, in this order: Facebook, Linkedin, Myspace, blogs and Twitter. And these are the main reasons why applicants were rejected (which in theory should avoid):
1. Post information and pictures “inappropriate”
2. Post content related to alcohol (I guess huge binge drinking) and other drugs
3. Speaking ill of the companies, previous coworkers or customers
4. Show a capacity of poor communication and expression
5. Offensive or discriminatory comments
6. Lying about what they have done: studies, experience, etc..
7. Reveal confidential information about their previous jobs or projects
After seeing this list, a question arises: What is appropriate and what is not? I guess the only answer in this case is: what is appropriate HR (or if the customer) thinks it is appropriate …
A transparent world
Actually, something similar happens also outside the Internet: if you speak ill of a customer, that customer can easily get to know. The difference is that social networks have increased the scope of the messages, and that search engines can track the information generated even several years ago.
In short: we live in a transparent world. Information flows and everything is known. This is not to bite your tongue, or an iron you to apply self-censorship. Simply, you must be aware that what you say and do on the Internet leaves a trail. And it can always be someone who, rightly or wrongly, we ask to account.