Overview
Our site showcases some of the hottest dining and entertainment spots in Philadelphia and around the country along with those undiscovered gems that hipsters only know. Each day, the site will feature a main Deal showcasing a dining, entertainment or event at up to 90% off! Our Site will offer “Daily Deals” allowing consumers to purchase coupons such as a $50 bar tab at a local hot spot for the low price of $25! The same is true for a unique dining or entertainment deal each and every day of the week. Our Site showcases videos of the location, its patrons, food, staff, and owner, along with an informative, yet entertaining description. Also integrated into the Daily Deal is a user rating system for members that have been to this restaurant, bar or lounge before. The site will also offer a side deal each day along with announcements for specials and contests.
Target Audience
Our target audience are young professionals and non professionals. Anyone looking for dining, entertainment, or an event at a discounted rate. Our main focus is ease of use, marketability, and social marketing. Our main user is between the age of 22 – 48, lives in a major metropolitan city, and is web savvy.
Requirements
The main requirement is simplicity, ease of use, and social marketability. It cannot be image heavy, it must be clear and must place the most emphasis on the daily deal and on the methods of sharing it with others. The perfect example of this is www.Groupon.com, we are looking for the same exact layout, however since our site is based on dining and entertainment, we would like it designed a little more towards that. The site will have the main deal, video, countdown, sharing options, description, google map, deal specific discussion, venue rating system (like yelp.com), main menu, more menu options on the top of the page. We also need an area for announcements and notifications, along with “side deals”. (See www.groupon.com for layout and options).