Are social media a good choice for business? How do organizations use social media to improve the effectiveness of your marketing and increase sales? The social media or social media, have made significant progress in the business world, but the proper understanding of how to make it one of the biggest marketing challenges to overcome.
Although there is no secret formula with which your company can benefit from social media, a number of facts which clearly indicate the growing importance of the use of media to enhance your business opportunities:
# The use of social media is growing rapidly. eMarketer predicts that in just four years, over 50% of Internet users will be regular and visiting social media sites.
# Traditional marketing channels have become sites for product promotion difficult one. Consumers wary of marketing and ad hoc relationships created to sell a product no longer work.
# The focus on social media engagement, community and authority. Its marketing approach on the economy of care should be to create a community of loyal visitors and “evangelists” for your brand, which readily diffuses the word about what you do.
# The mass media are emerging as a reliable indicator of performance for online advertising.
OK – you can now say – “I’m beginning to understand the value of social media for my business, but what kind of social media to use my business?”
LinkedIn and Facebook seem now the favorite places for businessmen, while blogs are the most popular social media organizations are beginning to use.
How do I know all this?
Josh Gordon, a marketing consultant and president of Selling 2.0 has prepared a useful report about social media that provides interesting information on the use and adoption of social media within a company and business.
The first part of this report provides an overview of how organizations are more familiar with social media and why exponential growth is expected from its use in the coming years.
A change that comes in the way organizations use social media . Companies have been using social media primarily as a communication tool in general – especially for public relations and marketing. That’s about to change as companies have discovered its value as an essential tool for customer participation – and facilitate the generation of business opportunities, contact the direct customer, and interact with their customers.
Four factors are driving this trend.
1. First, due to rapid growth in popularity of social media, the number of potential customers who participate in the social media has been previously underestimated by many organizations.
2. Second, the current economic downturn, where there are fewer customers in general, the search for them and their participation have resulted in something much more priority.
3. Thirdly, there is now an acceptance “in a big way” of social media as a powerful persuasive tool. Regardless of political affiliation, administrators worldwide have noticed recently that the largest and most successful social media campaign in history helped elect Barack Obama President of the United States.
4. Finally, there has been a breakdown in traditional programs to generate business opportunities. In the increasingly frequent opportunity to make contact with consumers online, is now easier than ever for a customer to ignore messages from potential suppliers. The social media can help break the ice.
What Is The Reason For This Study?
The average social andan increasingly getting attention from the media, but all this attention does not necessarily mean easier to understand that their functions are really useful to business. This study was designed to provide guidance to those operated in the area through which the measurement of social media tools are being used now, and by whom.
A look at what they are doing other companies can offer prospects as well as a reference point for entrepreneurs to compare progress and opportunities for their own organizations.
For a useful point of reference must be specific and detailed. To that end, I divided the study into three parts.
# Part I is an overview of current and planned future uses for business with social media.
# Part II focuses on the business via Twitter.
# Part III examines the use of social networks like Facebook and LinkedIn in the business, focusing on four functions independent of the overall business serving media sales, marketing, public relations and internal communications.
Marketing and public relations are currently the prinicipal uses of social media in business, sales and collaborative work behind. The social media in business are used most often as a marketing tool and public relations, while the sales and support collaborative work behind.
Nearly three-quarters of respondents said their organizations use social media for brand building, and two thirds use it for public relations purposes. Only 38% are using them to support collaborative work, and only one in four use them to support sales efforts.
Generating Business Opportunities
With the economic crisis, “the business opportunity forpeople generation” has gone to the top as the main function “to be considered” in the future.
The two functions currently being used, that is, brand building and public relations, remain behind. This is a very significant change, and is reinforced by other findings in this survey.
Competition For The Customer
Using social media in external communications
Organizations with more than 1,000 employees are twice as likely to use social media for internal communications that companies from one to 10 employees, and approximately 18% are more likely to use the socialmedia for collaborative work.
Larger organizations have more complex challenges of communication and geographically dispersed. Moreover, they often have a more sophisticated IT support. They need more communication services, and offer technical support to take advantage of them. When the larger organizations have more resources to enter into contract with its customers, such as corporate advertising, participating in social media sites may not be a big priority.
However, with less money for outreach programs, smaller companies can make big inroads by focusing more precisely on social media.
Encouraging The Use Of The Social Media
More organizations encourage the use of social media also disappointment. Not so long ago that many organizations discourage visitation to social media sites by their employees, many of them blocking access to the sites directly. But today, 41.2% of companies have employees whose duties include spending time on social media sites, while only 9% still blocked internal access for employees. Whereas 41.9% of organizations report that they have a company policy of any kind relating alos social media, 21.8% reported having a formal policy for employees who wish to open a blog.
Finally, about one in four organizations sponsoring a group in a social network to their personal ads and social events.
Best Social Media Sites For Business
Four services dominate the use of tools and social media networks:
# LinkedIn (79.3% of respondents use it now)
# Facebook (77.2% using now),
# Twitter (75.3% using now).
# The use of blogs is close behind, with 68% of businesses today.
# Only 17.2% of organizations use MySpace for business.
Social Media blogs as Preferred
Companies that create social media tools are becoming the most The ability to reach mass audiences with a personal view and welcoming all feedback is very powerful.