Internet advertising can take many different forms online. You need to have a basic marketing plan in mind. You would need social media, natural search engine optimization, promotions, Pay per Click, Newsletter and media campaigns to promote your products or services with. Taking a look at using Search Engine Optimization it is found that this is the first way that traffic is driven to a web site. Components of a good web site include one way links from topical sites, unique content, title tag and description. Your site should also be easy to crawl with crawlers.
Pay per Click advertising is the second way of getting traffic to a site. Yahoo and Google use these programs consisting of bids in order to show your site with the best results. This can have few options available depending on budget. You can either do it yourself or hire a firm. Understanding your conversion rates can help you make the most of this program. Bid on words that convert and remove bids on terms that do not convert into money. Purchasing media is very similar to PPC except that it is cost per 1000 impressions of your advertisement.
Google may be the answer to your problems with an advertising network that is contextual. It will depend on the budget that you have. Using email marketing can be another way to get clients. This is one of the most effective ways cost wise to keep in contact with customers or those that have indicated that they are interested in your products or services. Promotions can also give new life and blood into your site and products. Giving great promotions can give you an early adopters program. Remember to offer something unique that has not been offered before on your site. Make sure that it is something your audience wants.
Social Media has also come of age in the marketing game. There are two different forms of this: Using channels such as a blog or twitter is the first way to go. The second way is using word of mouth advertising. Getting products or services reviewed by influential people can go a long way towards getting that word of mouth advertising that you desire. Make sure if you go the second route that you keep your content fresh. Also remember that a bad reputation travels a lot faster than a good reputation online. Make sure you are good with social marketing.