Finding Advertisers for your Blog
It is the dream of many bloggers to into selling ads directly to advertisers. Unfortunately venturing into this field can be extremely difficult, especially in the early days when you a struggling to build traffic. Below are some of the ways you can use to secure direct advertising deals with sponsors in the early days of your blog.
Read other Blogs and forums.
Advertisers are always willing to test new sites that are relevant to their industry so reading other blogs and forums of the same niche as yours will help you identify which advertiser may be interested in having a direct relationship with your blog.
Some affiliates may take interest in your blog but weigh whether or not having a direct relationship with them will be beneficial to your readership. Your readership may not be interested in the affiliate products. Advertising for an affiliate may do more for your affiliate but destroy your readership so be cautious when dealing with them.
View the classifieds.
The classified section in newspapers and magazines has advertisements related to your niche. Asking the advertisers to advertise in your blog may result into a long advertising relationship especially if the company has never advertised online. It is worth noting that the more traffic you have to your blog, the easier it is to convince advertisers to advertise in your blog.
Online stores that earn direct revenue online will be more interested to place and ad in your blog if you have huge traffic. You can find these sites by simply googling keywords related to your topic. Sites that rank lower than yours are most likely to advertise with you. New sites that are still trying to establish themselves will also place an ad in your blog if you put the offer across to them.
Place your topic in Google.
What advertisers search for a topic similar to your niche, your blog appears to the top right section of the search results. This product and service however has a budget for online advertising and looking for exposure and could be open to a direct advertising relationship.
It is worth noting that if your blog has low traffic, the methods highlighted above may not work nor earn you a fortune. What you should do is to price your ads cheaply and work on trying to increase the traffic to your blog. You should even consider buying an ad in other established sites to market your site before you can start selling ad spaces in the online market.
Read article about google ad planner.