How to find website advertisers ? Simple, use tool where advertiser can easy find you and get informations about your website – Google ad planner !
A new tool which will be very useful to those who manage public has come to hand of Google. And that is after the launch of Google Trends for Websites, which would be the poor brother of this new tool will bring cola.Google Ad Planner is a system of audience measurement that is similar to Nielsen Media, Hitwise, Alexa , ComScore and Compete, and which is the giant’s reply to audit its results without the need for third party tools that occasionally you have to fall on the stock exchange, as the battle he had with
Personally I think the fact that Google has control of the Internet advertising and now to decide which data are reliable (we can always see the data from other systems that do not match) will make the final runs to invest more in their advertising systems, and in the end be compelled in some way if you want to appear reliably in this system of measurement you use to get Analytics and Adsense, two of the most reliable measurement systems for Google.
And what has this special tool?
Google Ad Planner is a free tool that Google provides for promotion of advertisers. However, it is also something interesting to keep track of competition and can potentially produce the following data for any site: unique visitors, page views, total No of visits, average pages per visit, average time per visit, breakdown of unique visitors per day, demographic data about visitors, search keywords ..
The data shown here is an estimate, but as we have seen in comparison with actual data from our websites is a fairly accurate estimate. In addition, Google offers the ability to directly associate Analytics data with Ad Planner, so that data would be real and not estimated.
To follow is simple: once the account created for Google Ad Planner, you must create a new plan associated with a particular country. Then there is no plan to add more established sites that want to control and when the data are available comentados. If competition is found in different countries, create a plan for each country.
So will audiences targeted web site traffic by country, related pages that users visit, the top searches, some demographic data such as age, sex, education or income, as well as integrate data from Google Ad Network (Adsense) indicating whether there ad, the traffic they have and if you can advertise on them. The sites can also be filtered by language or by category (themes).
Some features of the tool is that it is expected to be free, it is fully integrated with Google Adwords (for now by exporting data), also based on searches, displays data from the last 30 days, the only demographic data United States, if not screw you want to appear and give tools to enable Google to provide more data.
In principle, it seems, this service will be very useful in United States but for now, out there the data will not be as reliable, but have to say about 40 countries.