Hundreds and thousands of cover letters starts pouring in once there is a job opening in a company. The managers or recruiters skim through these cover letters. It is imperative for your cover letter to be such that it grabs the reader’s attention in those few seconds of the scanning process. There are a number of things that although are optional but can be adopted to make your cover letter stand out from the remaining stack. Tincture your cover letter with elements depicting your individuality like a slogan, may be a few testimonials and perhaps a mission statement.
1. A slogan: A slogan must depict with concise and precise brevity, your worthiness to the employer. For inspirational purposes you can seek assistance through the language used in the ad the job was posted in or even look into the employers’ website. The concise and succinct phrase or sentence that you formulate for a slogan should be placed either in the top left margin of the letter under your name or in the bottom of the letter in an italic font.
An example of a slogan for a teacher at a primary level could be, “Assisting the young student in taking every step towards a good future”. For a sales manager it could be, “Encountering challenges, fighting down obstructions and seal the deals”.
2. Testimonials: By mentioning others’ reviews of your work performance contribute in raising the quality of data that you provide in your cover letter to being believable and trustworthy. Testimonials may comprise of extracts from recommendation letters, thank-you letters for customers, satisfaction letters from vendors, evaluations of your performance, summaries of your internships, memos from staff, and other citations.
3. A mission statement: This element must be to the point and must undoubtedly express your objective particular to your aims and objectives in career. It can depict what you have the will and intention to achieve or have already achieved, what your beliefs are, or what significance your profession holds for you or any other statement that manifests the positive results you will render to the employer.
Example of mission statements could be, “If the consumer is satisfied and you end up selling your products, it’s a win/win situation. I have a firm conviction in satisfying the consumers”. Another example could be, “Every step of a child is towards shaping his future. I want to assist the young students by offering them a learning experience that would direct their steps towards a better future”