Step 1: Analyze your web pages
The first step is to analyze proper optimization pages web. Ask yourself the following questions related to the provision of ads on the site:
– What kind of content the site offers? Individuals interact differently depending on whether articles, forums and video sites, for example. So think of how users interact as visit. What place is more likely to focus their attention? You should put advertisements where it is most likely that users will lead the look, but as pointed out by Ricardo Prada in the second week of this series, make sure not to interfere in any tasks that such conduct on the site.
– What can you do to integrate ads into this area without annoy users? Start a heat map showing the points where the ads get results. Remember it is best to place them in the top half of the page and close the main content.
– Do not forget to think about how advertisers want to appear. If get your site more attractive in the eyes of the advertisers, and you consider the above tips, you will have more ability to attract advertisers and targeted ads by location.
Step 2: Set the custom channels
The custom channels will help you know what the performance of different ad units based on a number of variables you can choose, such as location, size or color. Create a channel for each of the blocks ads; sort to analyze the results later. For example, tracks the leaderboard and Medium Rectangle to see which one works best and use this
information in step four you’ll find below. The Custom channels can also monitor and measure the results of the optimizations.
Step 3: Optimize the design and location of the ad
The next step is to analyze the color, location and size of ad units and optimize all of these elements to improve the service provided to the user, the advertiser in general performance. As we have seen, the sizes tend to work best are the medium rectangle (300 x 250), the Wide Skyscraper (160 x 600) and Skyscraper (728 x 90). You can also enable image ads to receive announcements rich media and video are also good choices. It is important the ads appear unified and at the same time, they must satisfy advertisers. Use colors effectively. The ads must mesh with the color palette of the site, although protruding shape. No margin ads often work well, as well as the URLs and highlighted links. Try different colors and placements, and stay with the best results offered.
Step 4: Maximize revenues from multiple ad units
Is recommended to add multiple ad units to your pages, but be always present the user experience when deciding the locations. Use the reports of the channels
custom ad know what works best and structuring the page based on it to achieve higher
performance. The most profitable ads for your site will appear in the first ad to appear in the HTML. If a Leaderboard at the top of the page, but through A report of custom channels discover that a medium rectangle located in the middle of the page is better terms of CTR and eCPM, change the order of these ad units in the HTML. If you can edit HTML code, you can do directly. Otherwise, change the location of the leaderboard at the very page.
Step 5: Monitor and evaluate the results
The last step is whether the improvements have given their fruit. Use the custom channels you
configured before to create reports on individual blocks ads. Create reports on channels Custom and groups the results by that criteria (remember that this depends on how you configured) to know what the performance of different sizes, colors and locations. Also You can view reports for placement targeting to learn in which blocks of ads are targeted ads location and whether the results have improved.
We hope that these steps and tips will be useful, and encourage you to who take the time to optimize the ads on your site.