Getting a higher SEO Ranking for your Blog Post
It is important for any blogger to be conversant with the basic principles of SEO in how you set up the structure of your blog and how you write your posts. It can be worth your while going back periodically through your old posts to maximize their SEO potential. By doing this you can be able to increase the ranking of your older posts. There are many ways of increasing the ranking of your post but here are some few pointers on how to increase your ranking.
Identifying which posts to Optimize.
Most blogs have hundreds or even thousands of posts so determining which ones to give attention to is very important. The best way to do this is to view your Google analytics account to determine which posts have been having some hits in search traffic. You can take those that are in the top 10 and strengthen them further. Studies show that the top ranked posts receive between 35% and 55% of all clicks so the higher you are the better.
Know your competitors.
It is advisable to do an analysis from time to time, of the posts that rank above your posts. There are various ways of doing this one of them is using Market samurai. This tool comes in very handy and you get a 12 day free trial. This tool has a module in its system that does an analysis on competing pages and how they relate to a keyword. Having this information will help you work out what you have to do to get a higher ranking or might also be an indicator that you might not get any ranking a t all.
Optimizing your Page
After analyzing your competition, you will have the idea on what you have to do to get a higher ranking. For example you can put your keywords in ‘header tags’ or ‘title tags’. Another thing to consider is putting your keyword in the URL. These three tips alone can be very significant in increasing your rankings. Bolding your keywords can also help in increasing your ranking.
The number and type of link is the basis used in determining how a page ranks in any search engine. You can interlink posts in your blog. You can also link your post to other blogs with a similar niche. Linking blogs you own also helps in increasing your ranking. Sharing links in any social media rarely helps in increasing your page ranking.