SEO: how to optimize the content of an article
Previous articles we mentioned one of the most important in setting optimization for search engines, our post, and is the title of the article.Today we have to examine other critical factors to be optimized and an article that also attracts the reader, the contents of the article.
The content of the post is the second important factor, because it is aimed at both the public and search engines. SEO is the work of every day
But the contents of the article to be successful should be:
* Concise and precise: the readers (especially those who came to the blog via search engines) do not want to read long, dense text, but on the contrary, short and to the chase.
* Unlike the other: the subject must be unique, or failing that, add something new, like your experience on this subject.
* Absent error: discredits anything more than spelling. If you are unsure use the dictionary of the Royal Spanish Academy. Grammar is another factor, albeit minor.
* Use keyword throughout the text, with no clear abuse. Estimates that if your text is about 200 words, you can include 4 to 20 keywords or keywords.
* Links to other items related to the subject, and you give the reader the opportunity to internalize the subject and you retain it in your blog.
* Use bold as to use the h1, h2, h3, and so on. But never abuse, the text should be harmonious to the eye.
Before I get to the post I have to say that there are a lot of myth in this topic: urls we use are not as important as sold in some places and less so since Google has stated publicly that it was quite capable of correctly indexing contents parameters in the urls. That said, it is also true that if we can work something …
So-called “friendly urls” are web addresses that are treated by some type of programming (htaccess, regular expressions, dispatchers, etc..) And that allow web developers to create directories and files that are not really there and interpret them as if were parameters with which to search for content display. These techniques have allowed for some time now creating very human way and very descriptive of what the page in question. In Seo has used this opportunity to include keywords in the urls and better optimize the page, but this practice is not always too successful …
The important thing is the structure, not the keyword
If for some urls have to serve is to help search engines understand the structure of our site. From useless for us that all pages start from root, without directories, if our page addresses different themes and all are intermingled.
Thinking strictly in SEO we want to separate our thematic / semantic. If we talk about very different subjects do not want the different meanings of each page intermingle. Another issue would be when we only have one type of content across the page, in these cases if we can afford not to use directories.
A content analysis of our small (very small actually) should tell us that we should separate our various web topics. What would we do with them if they were documents on our computer? Separate them into different folders right? and therefore should also work on websites. The folder with your name, will help us:
– Give a little more meaning to all its contents.
– Identify all its contents as similar pages.
– Help, in some cases, part of the main keyword.
It is obvious, but can say that these directories can also be divided into thematic and therefore have subdirectories.
A common scenario are the categories of product. By and large they are directories and its sub-directories of the second level and so on. That does not mean having the product because the bottom end of a url of 3 levels deep. It depends on if you really is so tied to the subcategory of third level or if instead there are enough similarities between these products and for brothers and sisters of a higher category.
Our main items are they a theme?
Apart from when there are different paths, there is a case in which at least I am not appropriate to use directories: When our page is about several issues but one is clearly more important than the rest (is our main product) the product should it belong to a specific subject? I think not, since it depends directly on the page and if we give it the importance it deserves we will not use directories and place the product depending directly on the root domain.
Usually all the pages have a main product, sometimes it is hard to see, but often exists.
The home directory should be
For if we are trying to convince the search engines that our site is well organized, we should never create directories that do not exist. If I remove any part of the final of the url (the file end, the last directory + file) should find a page that describes the topic and give access to its contents.
Makes me not too proposed a series of URLs in which to help make the geographical position of a number of products they wanted to create product urls like “/ comundidad-autonoma/provincia/ciudad/nombre-producto.” If their interests and structure actually went around the structure might have made sense, the problem came when he noted that neither “/ comundidad-autonoma/provincia/ciudad /” or “/ comundidad-autonoma/provincia /” or “/ Comundo- autonomous / “would be … What is the point then? Does the url going to do magic and help position products in a city she alone? Things must have some sense …
The keyword clear that we must include
Finally it is clear that the position should include a keyword in the url. In our directories and will certainly be included as the name of the theme by which we created and our internal pages are usually sufficient to take the keyword for which positioned the page and put it after the directories created. Theoretically if we think that urls like “/ thematic / page.html” which represents the file is “page.html” and therefore makes sense that the keyword is in the file name.
There is a belief that the keyword should be left as possible to the url and why we should not use directories. Luckily, Google, a man named Matt, and told us repeatedly that the position in the url is not relevant (other thing is that we do not …). Anyway, I think it is much more important to help search engines understand our page structure to worry about the position of the keyword in the url.
The rare case of blogs
The blogs do not seem to follow this structure. This is first because they have done so and second because that means that the main content is the article and is therefore depending on domain using the title of each post as a keyword to position. The rest, when ratings and listings of the items are sorted by type of cluster made (category, tag, file ,…). It is not as straightforward a way of understanding the structure of a site, but ultimately also follows a logic that is faithful in all the urls and its use is so widespread that force must be understood by search engines.
There will be other structures that do not conform exactly to a pattern. In fact, almost always be some kind of elements that do not. Given that I think the best is a little common sense and put the goal of seeking a clear and logical structure.