Below find some of the tips that will help you get information that will enable you to answer the right questions during the interview.
The company’s mission
The website is the one stop shop to find all the information such as the company’s mission statement and the values it outlines. You should then consider how the post you seek links to the mission. State how your background and experience have poised you to support the company’s goals.
Recent company’s achievements
At the site seek for recent news, press releases or just Google news about the company. Think over the long term impact of this news to the company and to you when you get job and prepare questions on the news. This well informed discussion could be critical in the success of your interview.
Use the website’s search tool to find the names and details of the people you will meet. You might find bio pages or even press releases that shed light on the activities they are actively involved in the name of the company. Search for them on online professional social sites such as LinkedIn and find more background information. Luck may find you in common grounds you share with them that can be used in conversations or achievements and awards in which you can drop in compliments.
What to wear
The website should inform you on the level of formality expected at the company through pictures of executives. If they are having suits are very official but if they are having t-shirts then follow suit as well.
Learn what trade and general interest blogs and publications are saying on your employer and the whole industry. Search news for major corporations and those for local industries and small businesses. You should be poised to discuss the financial expectations and trends of the industry.
Employees working in the company are good information source. They could shed light on corporate culture, business initiatives and personality dynamics. You could use LinkedIn to check for connections or use alumni and professional organizations you are a member. Ask friends whether they know anyone with information about your employer.
Considering that you have amassed enough information about the employer and interviewers, search for yourself online and among friends for your interviewers will be doing exactly that. Make sure everything about you on the web is good and genuine. Be ready to discuss its top hits for they might come up on the interview.