How to promote your blog using Facebook – drive traffic and increase number of readers

Social networking sites like Facebook and twitter can be very handy when it comes to promoting your blog. These sites can be used to engage readers, building a community and to drive traffic. Having knowledge of using Facebook can help you generate traffic to your blog to almost viral levels. Some of the secrets on how to use Facebook to promote your blog are revealed below.
How to promote your blog using facebook

Asking interesting questions.
You can ask those that like your group on Facebook simple questions such as what their most exciting experience are. The number of responses on Facebook is however lower than that of twitter when the same question was asked.

Linking newsletters to discussions.
During the week when you have an interesting discussion, you can link your weekly newsletter a Hot on Facebook link. You can also tweet to let followers on twitter know what is going on in Facebook. This combination of Facebook and twitter can increase traffic exponentially and thus promote your blog readership.

Reader participation

To make your blog more interactive, you can post one blog every week asking readers to suggest the theme they would like for that week or weekend. Posting a similar update on your Facebook page will build anticipation for the event every week. You can also create surveys on Facebook to collect feedback from fans and followers. This feedback will help in creating blog posts for the future.

Launching promotions on Facebook
Before launching any promotion on your blog, the best thing to do is to first release the information on Facebook by updating the status of your group page then sending messages to all your fans on Facebook to market your promotion then launching the promotion.

Creating a landing page

Facebook allows you to create a landing page using the ‘page’ settings option. A landing page will take new visitors to a welcome page which is customized and may even contain a video. A well designed landing page will create attract readers and many will ‘like’ your page. Not everybody can set up a landing page because it requires a lot of exposure to Facebook use but there are various blogs and sites that attempt to direct Facebook users on how to create and customize landing pages.

Facebook can be used in very many different ways for promotional purposes. It is however worth noting that Facebook may not work as well for other subject is it does for others.

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