Selling an E-book
You have prepared your own e-book and now the challenge of selling it begins. A book may be well written but with poor marketing it will not create the desired revenue or even buzz within your readers. Launching an e-book requires preparation and planning well in advance. The following are some of the pointers on what you should do at various stages of selling your e-book.
This is a very important stage. The aim of this stage is create a buzz in social networking sites about your soon to be launched e-book. You can make appearances in interviews and give some details about how great this book is and what your expectations are after its launch. In this stage you can release an excerpt form the book in your blog and group pages in social networking sites. You can have links from twitter to your site. The trick here is to crate anticipation about your book so be careful not give all the details about your book. You can run a competition in which the winner will get a free e-book even before it is launched. You can get affiliates to market and run your promotions and be sure to be in constant communication with them so as to get the desired results.
You have created the anticipation it’s now time to fulfil the promises you made. Be sure to make the launch as grand as possible. You should run a number of promotions and give discounts. Sales will most likely be at the peak if you ran your prelaunch marketing well. Promotions should be time sensitive to create urgency in buying the books but after the time ends be sure to offer another promotion for those who missed out. The last day of the promotion is almost similar to the first day as sales peaks when buyers try to beat time. Update your blog with posts highlighting the progress of your launch and be sure to read comments left by readers demanding another special promotion because they missed out.
Post launch stage
So your e-book launch was great what next do you just stop there? No, first of all if the sales of the book were as great as you had hoped, then you should make appearances in interviews to expound more on the book. This might even lead to the demand of a sequel from our readers. It’s good to offer the readers what they want so you can promise a sequel e-book to be released soon but don’t commit on the time.
The entire process of launching an e-book can be rough on you but the rewards are enormous.