An elevator pitch assists you to find whatever your blog is about. It helps you find a side you haven’t known or better put a fresh future. It should be a very short overview about your blog.
When I first started I questioned the importance of this pitch such that I never wrote one but when took time to think I realized its magical marketing and advertising importance.
Writing the elevator pitch that kills
It should be unique and worth remembering. The following tips would be of help.
1. You wish to locate the objective of your web blog, get a referral and make a quick sale or something else.
2. Write a short story to illustrate your work and how you assist others.
3. Write down your work in 3 statements and pick the best.
4. Write three pitches and choose the best
5. That will be your pitch after you remove unnecessary words
Suppose the person who hears your pitch hears 20 others, he should remember yours for its uniqueness and effectiveness. The pitch can be used anywhere even as a tagline for your blog.
How can you talk about your pitch?
Once you have your pitch ready you need to test it and it is as simple as asking any stranger, “what do you do?” then introduce yourself telling them what you do using the proper words of your elevator pitch. Since people nowadays have limited time we should be clear in our pitches. Having a unique pitch improves your blog’s marketing angle besides you will build a relationship with the people you meet and talk to.
In case you decide to send your pitch through text you need to tread carefully as it is harder to convince others about something that way than face-to-face. But it surely is worth emailing or texting to a prospective partner.
The pitch needs to be changed from time to time since your business model will undergo changes with time.
Always remember a pitch is like speed-dating which is short yet one has to pass their points across within such short times. It is normally advisable that after saying your pitch to someone, you give them your card. So you have to have gotten your point across by this time.
For first timers this will not be an easy ride but for those who have already done, they would find it quite easy.