LinkedIn is the most popular community and job searching site nowadays which is very easy to access and communicate with others easily by creating network. Main advantage of this site is employers are searching for applicants here which show the popularity of this site. The disadvantage is many professionals have no idea about making use of LinkedIn.
According to etiquette columnist for the Puget Sound Business Journal, Arden Clise LinkedIn helps to improve sales and publicity in easy way. First process is creating a profile in LinkedIn. In profile if we include content in interesting way it will help to attract lots of viewers. We can upload photos to profile which makes others to identify easily without going to profile.
A well created profile can bring more business as it is easy to access more details about the field of specialization. Professionals can easily make use of LinkedIn for the development of their profession. According to Ryan it is important to give a better and attractive headline while creating profile. Headline is the first thing everybody notices before going to detailed profile. Always give keywords about the profession than giving name of the person in the headline which will help a visitor to identify the content of the profile.
Other main thing we have to write is recommendations. Well written recommendations will attract more sales. Only the recommendations we get from previous employee will work out properly and give nice results as per our expectations. Friend recommendations will never give a good result.
Groups are very helpful to get more popularity easily. It makes more connections easily and to build the brand name of our product. As per Schaffer, LinkedIn groups are “virtual industry conference”.
We can see many questions asked by others in LinkedIn and can review them. This will help us to spread our ideas easily without much effort. Also by this way we can get more contacts easily which we can convert to sales.
It is not good to introduce yourself as a job seeker. In business field everybody prefers the persons without job. If a jobseeker tries to market any product it will not develop. Sending bulk mails is also a waste process and it is wastage of time. For communicating with more peoples at a time we can use Q&A function through which we can spread our ideas and suggestions easily. Also have to add professionals in our friend list to maintain a high level standard.