With the news that Yahoo! ran the search market and give you his piece of cake to Windows, I must confess that I am angry and I saw him as the last hand, robbed of drowning by the first company to try to save his skin and scrape some coins .
Come to think better, in my opinion does not change anything. Makes me happy that the fight for the searches is 2 to 1, because it also adds some competitiveness, but I am upset that Yahoo! was unable even to have some sanity and try to resist this time of crisis. Freelancers, webmasters advertisers – will not get anything more. Only way that whole market get something is competition where advertisers offer more money for publishers….
On the contrary, have decided to ally with whom he recently tried to buy as-received a negative response, and then sold, literally, for a beneficial deal for both – insurance – and say goodbye to your own search engine.
For those who are unaware, this agreement through Yahoo! Bing will use for your searches and Microsoft, in turn, will give 88% of the profits that are assembled. You see, Bing able to grab more market and Yahoo! throw them away, taking a position that came years ago. From now the competition will be Bing (+ Yahoo) vs. Google.
Steve Ballmer, CEO of software manufacturer, tried to persuade skeptical investors that the partnership in internet searches for 10 years is good for both companies . Shares of the Internet media company Yahoo! fell 12% Wednesday after it announced a long-awaited agreement, and fell another 3% on Thursday.
Shares of Microsoft rose slightly confused to what the company CEO, Steve Ballmer.
“I am somewhat surprised by the reaction of the market,” Ballmer said at a meeting with financial analysts at Microsoft’s headquarters near Seattle. “Nobody understands it. It’s a little complicated,” he added.
Under the agreement, which aims to create strong competitor to deal with Internet leader Google, the search engine of Microsoft, Bing, administered in consultation sites Yahoo! Microsoft will pay Yahoo! 88% of the revenue generated by ads from those sites.
In theory, this means that Microsoft gets more traffic to refine its search technology and increase its base of advertising, while Yahoo! advertising revenues for the search without the expense of managing their own search engine.
The agreement seems to conclude a long saga between the companies, after which Yahoo! rejected a takeover bid from Microsoft by $ s47.500 million last year.
“Nothing was sold yesterday and nothing was bought yesterday (Wednesday),” Ballmer said at the meeting in an attempt to explain the agreement. “It’s a win-win from my perspective,” he added.
The involvement of Yahoo! in the search-advertising revenue is a “large number” because the company will not have to spend money to get the revenue, said Ballmer.
For Microsoft, said the agreement means that you get more traffic, allowing you to refine your search technologies, which could lead to an increased interest from buyers of advertising and therefore better prices for notice.
“The more questions being put to more product. On a larger scale, more advertisers will be announced in the system, and make your most important alerts to users,” said Ballmer.
“Because we have more suppliers to our advertising space, we get higher prices, probably, more liquidity in the market. This will improve monetization,” he added.
The odd thing is that, as I read in ALT1040, the shares of Yahoo! fell after the announcement by 12% and then another 3%. Honestly I am not sad to read that the shares have fallen and I do not bother to read that most users are dissatisfied with this treatment. What do you think?