It seems incredible that a company like Nissan has taken the decision to launch a new model of their vehicles within a game, before putting it up for sale (in the real world, say).
The model in question is the Nissan 370Z Coupe , which will make its first appearance in the game Need for Speed: Undercover of Electronic Arts .
It is not unusual for a company from tip to virtual display for a product, but if for presentation on an exclusive basis, which allows you to attract potential fans (although not until he achieved point to capture the attention of a buyer). < >
The experience will serve him as a
Electronic Arts , to give a cause of “exclusivity” to join players, as well as Nissan , to receive feedback from those who try “virtually”. < >
Without doubt, an excellent proposal for Marketing, which should imitate other companies to give a touch more realism to the games … or at least of exclusivity.
The game will come up for sale in a few days, while the new car will be on the market for next year.
I leave you to a video that will delight in the “virtual” this car:
More info on EA