The most important thing now for all owners of websites is to know if google indexed and are in good position relative to its competition. However, not all websites are hand in hand with Google, why?
Surely we can do the following:
Before hiring a company or freelancer designer, see how well positioned the company or is he in google and you will be well after you’ve hired.
If you do not see at least the second page of google, means that simply does not exist. If there is no traffic if no traffic and no sales is a virtual office complete abandonment.
The show on the first page of GOGLE is critical, not optional, you have to be demanding in that respect and tolerance can go to page two and maybe if we have a lot of competition and the three which does not sound very acceptable.
The question is: What keyword are showing your website? in what position is the top ten? on what page? Do not spend money for pleasure by creating a super site and zero hits.
Delivering a practical example: If your company sells agricultural machinery, in fact it is a niche in El Salvador can be very well used because it has no competition with other markets, ie can be easily positioned in the virtual marketplace. Web.
So the logic would be to create a website, well designed, which can be viewed on all computers in all browsers, not having sophisticated designer putting flash on all sides, that is coherent, easy to navigate, bla bla bla.
Then, a user is interested in your product and type in google: “Agricultural Machinery in ” (say something) means that for your web success MUST appear immediately on your website, right?
How it works? because if not, is wasting time …
Apply the above to your niche market is demanding, is not consistent with the inconsistencies of some designers, your website must appear and must be at the top or simply doomed to failure.
There is only one global directory, a search engine of choice to date is google. Either we do or we are friends of his to fail in the web, so if you plan to make the site already know what you must require the company to hire …. be the best possible position.