It seems that it is law that we are designers with projects that seem very promising and they end up being a kick in yasabesdonde. I regret to inform you that it is our fault but we insist on echársela customer to the crisis and the Holy Trinity …
With these tips can prevent many inconveniences, loss of money and time and not look bad with our client.
1. You lead the process:
You are the professional in the area, the client comes to you so that you solve your problem, this is how you should see it. Back to the example of the Doctor, when you consulted the doctor for any disease diagnosed and you review your problem, then recommends a treatment to kill it. So you should see the design process, the customer has a problem (for example, with its corporate identity, etc.) help diagnose you (sometimes they are not sure what they need), and recommends a solution.
What is relevant here is that you see, then the result will be that your client is going to do well. Should not be confused here and think that you are the boss and you make the logo you want and the customer has to accept, no, always remember that the need is that we should cover it, not yours.
2. Clearly define the purpose of each project:
We must make the customer the following question: What do you expect to happen when the project is finished? It is important to help your answer is clear and in writing. Eventually avoid misunderstandings and last-minute changes.
3. Use a Design Brief:
I have already spoken in another post about the importance of the Brief, will help us to focus on the objective and understand the need of the customer.
4. Show your creative process:
To explain to the client (or better yet, pass it in writing) not only justifies the time you take, but also to understand why he can not make last minute changes.
5. Work Program:
Makes a schedule for each project, all the programs you need to perform work on a real-time, step by step. Share this book with your customer and know what to expect, plus subtly tell when it is too late to request a change or revision.
6. Manage the review process in advance:
Clarified in a written contract, the number of reviews to be undertaken. Explain to your client to be analyzed carefully before requesting a review, and you’re saving time and money to him, since you must pay extra for the other reviews.
Tell me this is more work for you or your client is going to scare with such paperwork, I swear it will not be the case, the Brief, the agenda and contracts are templates that you do once and then reused, the only you’ll need to customize it. You see you can finish the job in less time and with total customer satisfaction.