We have great hobby, especially from the SEO, commenting that system is better when using either the short term is for PPC and SEO for medium / long term …
Those who already llevais time reading the blog, know that for my part I defend the CFP as an excellent strategy for any online business success in the network, despite its little “romance” because, for what many might think, the CFP is “so much I am worth much.”
We can find posts where the comment that yes, the ppc is good but you have to be careful, because it is a stop not give money instead SEO, once positioned and well done is super profitable.
In the previous paragraph, and we have a problem:
The SEO is the only thing you can do well? no can do the PPC?
If the SEO is bad, our customers or our business, plain and simple, do not enter, and we all know that you do not enter. In contrast, the PPC made regularly or in some cases wrong, you can enter the business money, with very low or negative ROIs, but admitted. I bet the ROI will be worse if an email from an erroneous SEO PPC.
Comparisons of long, medium, short term between these two systems for my view is getting obsolete and finance these distinctions shown some short-sighted, why?
Because both are strategies for attracting users, both are low the same “platform” called search engine, but different. Saying that the PPC is pay always true, but truth is a very bad explained. The right thing would be to say:
“With PPC you pay forever, but you’ll always be making money if done right.” We want to forget the ROI? Imagine that our client decirmos pay 2000 € in Adwords services will generate each month, until he wants 4000 €, which will tell us what you believe? we really can make revenue from PPC, pay, finance investment in PPP and in turn this process into continuous feeding.
With regard to SEO “well done” Ditto, I can not speak negatively of SEO as a strategy, but is a complementary strategy, this type of “disputes” between SEO and PPC, blurring the true goal, getting visits to the businesses of our customers / own and generate income.
Is it good to use Pay Per Click to generate revenue ?