Search engine optimization (SEO) is a rapidly growing field that has given rise to many types of professionals in the last decade or so. Seearch engine optimization specialists is only one.
There are editors SEO, web analysts, marketing consultants search engine optimization and pay by analysts, click to name a few. A title that will stay quite often if you are looking for employment in the SEO industry is “SEO Specialist.”
Here, we will explore exactly what this position entails.
SEO Specialist: What is exactly what they do (Office)
The first thing to know is what an SEO specialist can vary from company to company. Following although a thorough job description that details competencies most expected that this professional has and the functions required of them.
Hard ‘Skills for SEO specialist
Website Analysis: Review and analysis of client sites for areas that need improvement, delete, new, etc, prepare detailed reports of the SEO strategy.
Keyword Analysis, Research and Writing: knowledge in depth keyword research. This includes knowing how to identify the lowest cost, however, the most profitable keywords for customer sites – if you’re running a pay per click (PPC) campaign, or want to improve their organic search results.
SEO Writing: This includes keyword research mentioned above as well as the guidelines of SEO writing, for example, where to put the keywords in copy to get the bulk of traffic, how to write effective headlines and how to write statements effective call to action.
SEO specialists are also responsible for creating (or supervision of the building) original SEO content for client sites, as well as the implementation of SEO strategies outside the page content and coding (eg, when and how to effectively use the heading tags (ie H1, H2, H3)).
Search engine guidelines: Keep abreast of white hat and black hat tactics, not to go against search engine guidelines.
Link: SEO specialists in contact with many different departments and professionals within their own company with the client company and independent contractors.
For example, the person can work with client SEO strategies suggest ways to improve and monitor the performance of a site that can produce reports to manage your business and will be available for independent designers to improve the navigation of a site to improve your search engine ranking.
Technology Skills: A minimum of 1-3 years experience in the network is required. Specific skills include knowledge of HTML, CSS, blogging platforms like WordPress, more advanced programming languages, as necessary, and MS Office.
The SEO specialist is also expected to know the “language of SEO,” for example, organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, long tail keywords, etc.
“Soft” Skills for a SEO specialist
Communication skills: As noted above in the “Link” section, an SEO specialist interacts with many different parties, therefore, must have excellent communication skills (written and verbal).
Self Starter: As the position involves many elements, an SEO specialist must be a self starter, someone who does not need handholding. They should be able to assess a situation, develop a plan, get approval and run with it.
Analytical thinker: the ability to piggyback Finally, it is imperative that SEO specialists have a critical thinking and analytical skills. Must be able to quickly identify problems and formulate practical solutions.
Cool Target: The ability to work well under pressure, keep a cool head and behavior.
Previous experience: Many companies want you to have previous experience in this position, however, if you can demonstrate that he possesses all the above, you should be able to get a job as a SEO specialist.
Salary: SEO specialist What To Do?
This varies by region, had knowledge, prior experience, the company and salary. The following are some “average” wages are SEO specialists randomly selected cities across the country. [Source: the salary calculator Indeed.com].
Phoenix, AZ: $ 47,000 (Note: Average salaries for job postings SEO specialist in Phoenix, AZ 17% below average wages SEO specialist job openings across the country.)
New York, NY: $ 69 000 (Note: Average salaries for job postings SEO specialists in New York, NY are 23% higher than average wages SEO specialist job openings across the country.
Detroit, MI: $ 54,000 (Note: Average wages SEO Specialist job in Detroit, MI are 3% lower than average salaries SEO specialist job openings across the country.)
Jackson, MS: $ 63,000 (Note: Average salaries for job postings SEO specialists in Jackson, MS are 12% higher than average wages SEO specialist job openings across the country.)
Atlanta, GA: $ 58,000 (Note: Average salaries for job postings SEO specialists in Atlanta, Georgia are 5% higher than average wages SEO specialist job openings across the country.)
Nashville, TN: $ 47,000 (Note: Average salaries for job postings SEO specialists in Nashville, TN are 16% lower than average salaries SEO specialist job openings across the country.)
Los Angeles, CA: $ 54,000 (Note: Average salaries for job postings SEO specialists in Los Angeles, CA 3% below average wages SEO specialist job openings across the country.)
Chicago, IL: $ 55,000 (Note: Average SEO Specialist salaries for job postings in Chicago, IL are 1% lower than average salaries SEO specialist job openings across the country.)
Comment: What really stood out to me this is as relatively well-paid position, no matter where you live – Remember you only need one to three years of experience, not bad ($ 63,000 in Jackson, Mississippi, really!).
Career opportunities for specialists in SEO
The employment prospects for professionals in SEO is rosy. Proof?
In 2009, a corporate recruiter in the DC area, said that a whopping 80% of the openings on the Web is related in some way, such as programming, SEO, copywriting, etc. The artwork SEO Specialist Indeed.com bear trend for this (see illustration above right).
The number of job offers for this type of professional SEO has tripled in just the last five years.
The essence of SEO specialists
In Article Clickz.com, general SEO SEO vsEspecialistas, Sheri Thurow this professional resume in a nutshell when he writes:
Website that meets the user goals, business goals, and objectives of search. A truly great SEO professional is a person who can apply their skills to achieve all these objectives. ”