One of the major reasons why people start blogs is to share ideas. Blogs bring together people with diverse ideas but sharing a common interest. Readers learn a lot from reading but the lessons are better learnt when the learning is interactive. Being accessible to readers can open up opportunity to publishers, reporters, potential business partners among others. The biggest problem for any blogger is that their availability to readers becomes more challenging as the blog grows. The comments on blog posts, emails and social media messages left by readers are overwhelming. Popular bloggers like Leo from Zen habits had to turn off comments on his blog because of this challenge. Gary Vaynerchuck had to put up an auto video response for emails sent by readers to explain how much time it takes him to respond to every email sent. Below are some of the approaches you can take to ensure that you are accessible to readers.
You can allow a number of people preferably those who are very familiar with your topic to comment and respond to the questions and suggestions of the reader. They can comment on your behalf if they absolutely have to. When a very important matter comes up, they can let you know so that you can respond accordingly.
Limiting the number of channels
Some bloggers use IM, emails, twitter, Facebook and other channels of communication. In order to manage your communication with readers, it is advisable to limit the number of ways that they can contact you. You can decide to use twitter as the only means your readers can access you.
There are a number of Blog conferences that you can attend for example, Blog world and south by southwest. The best part about making an appearance in conferences is that you get to meet people face to face.
Getting the most out of a personal contact
You can use applications such as Ustream which allows you to make live video streaming to the public. This is very effective because many people can see you comment on matters relating to your blog.
Trying to respond to every concern or question raised by readers can take away your sanity. It is therefore important to create a boundary when it comes to communicating to your reader. You can set boundaries in the number of channels you use, the duration of time you can spend responding to a single reader and so on.
It is important to know that when your readers try to contact you, it is because they read your blog posts so you should respond to their concerns. If you are unable to respond personally then outsourcing is the closest option.