The goal of SEO is to drive traffic to our web page or site. There are ways to do it and one of the most effective is through article marketing, that is through their own texts published in article directories or blogs (as guest blogger).
Below, I develop 3 reasons that make the marketing of articles in an effective to position our site and to improve our blogging:
1. It is free to publish to article directories or blogs that ask collaborations has no cost. It is impossible to reach all readers, so publishing in other media, we can reach new readers and have a greater impact. And if these new readers are interested in our article, surely visit our blog or website. It is a form of free promotion.
2. Increasing the number of links to our site: Publish to other means enables us to generate inbound links. The more authority is the article directory or blog where our writing is, the greater weight will have the generated link to our site. As many relevant links, means better positions in the search.
3. Established as an authority in a niche: The fact of publishing directories or specialty sites allows us to gain prestige and recognition in a business area or a particular theme. Write good articles as a partner or guest at different sites increases our visibility and popularity as experts on any subject or science.
However, this resource to be effective and achieve positive results requires time, patience and effort.