It’s reasonable to believe that most freelancers start blogs hoping to actually have people read them. Sometimes they’re looking for more business, sometimes they’re using it as a marketing tool for the services and products they offer, and others use it as a training tool for their writing. Either way, the more people view their page, the better. More page views can also mean more profit if you’re doing any advertising on your blog. In order to get new people attracted to your blog, search engine rankings are very important. If you want to average tens of thousands of page views a month and you want to garner more attention for your blog, it’s important to follow a few simple steps.
Your first step is to have a focus for you blog. If you’re going to increase your page ranking you need to have keywords that are going to lead people to your blog. If you’re going to be blogging about food, it’s not good to interject a hundred different areas of focus into each of your blogs about food, wine, travel, restaurants, etc. Instead, pick a few categories and focus on those. Try to use your keywords in your posts in order to make it easier to locate specific content that people are looking for. Your content needs to be important and compelling but you need to try to manufacture it around those keywords in order to be successful.
Secondly, in order to increase traffic to your blog, and from your blog to other sites, you have to become adept at linking. This doesn’t just mean that you’re linking to outside sources. You can also link to internal content and previous blog posts that you have made. This linking is very important to increasing your page rank. Make sure that you link to a variety of other sources and resources in your blog posts. You can also link to previous blog posts that you have made and other content. Also, you’re going to increase your page ranking if your site is linked to by other sites. It might not seem that you have any control over this, but as long as you put forth interesting content that people care about and that is of a high quality, people will link to your site as a source of viable information. If you already have an established blog, feel free to go back to older posts in order to insert more links into them.
Finally, if you’re attempting to be a professional blogger or freelance writer, then you need to create a brand for yourself. Instead of having a random collection of social networking sites and blog posts, put them all together into something identifiable and recognizable. If it’s a logo, a tagline, or a name, make it so that people know who you are. Tie everything together. Have your facebook page, your blog, your twitter account, everything, be relatable. That way, people who read your blog can follow you on facebook and not get totally different and irrelevant information. This may mean that you have to delete old accounts and change information that you’ve been working with for years, but in order to be successful and professional, sometimes you have to make these sacrifices.
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