Experienced Web designers will tell you: “You create it and do not visit nobody.” It’s true. The simple act of placing a Web site will not bring visitors. It is hard to convince customers that visit your site once, but still harder to convince them to come back to visit.
One way in which most people find a Web site is through search engines like Google.com. Google accounts for nearly half of all Internet searches. Yahoo and MSN are the next most popular search sites.
Good rankings in the search results are essential to help people find your site. Many people do not go beyond the first page of search results pages. In addition, it is best to occupy the top of the list to be the end.
Search engines use sophisticated algorithms to order search results. The good ratings on a page do not occur by chance. Optimization for search engine positioning or SEO is the process of creating Web pages that get higher ratings.
Each search engine uses a slightly different algorithm. In addition, most regularly adjust their logarithms. However, the basics of SEO are valid for all search engines. Although SEO is difficult, carefully planned approach can increase traffic to your site.
Here are eight steps to be performed for a successful SEO.
1. Choose keywords wisely
Keywords are the words that customers use to find your site when using a search engine. The idea is to optimize your page for these words or expressions. You should choose keywords that accurately reflect your business. They must be specific enough to attract potential customers, but not too limited.
Of course, you probably have numerous keywords. The best method is to select different keywords for different pages. If the name of your company is known, use it as a keyword for the page About Us (About Us). But most customers will look for your product or service, not your name.
For help with keywords, check the server logs to see what search terms have worked best for your site. Also, try search terms to see what works in competition sites.
2. Use keywords wisely
The keywords in your site should appear on all “meta title” pages. The “meta title” appears at the top of the browser window on the menu bar.
Also, the keywords should appear regularly throughout the opening Web page. It is especially important that appear often in the opening paragraphs.
However, resist the temptation to use too. This is called “keyword stuffing” (abuse of keywords). Search engines can discover and reduce the rank of the page. There are tools available to help you achieve optimum keyword density. However, avoid software that writes the site’s pages. Search engines also can find out.
This is the golden rule of SEO: Never sacrifice quality of content to place keywords. This will affect the classification of the page. What is more important, your site will not attract visitors.
3. Try keywords advertising Pay-per-Click (PPC)
Google’s AdSense, MSN adCenter or another advertising program pay per click will test the effectiveness of the keyword. You can see if the keywords on your site traffic report. Also ensure that keywords are directed to paying customers.
The pay per click advertising can be expensive. However, if used properly, will attract customers to your site.
Pay per click is not a replacement positioning optimization for search engines. Should be used in conjunction with SEO to help you evaluate keywords. If the results are poor, you should consider changing keywords.
4. Create links to your site from other sites
Search engines view inbound links as votes for your site. Therefore, the more incoming links, the better ranking you will get the page.
Although there are limits. Search engines must see sites links as quality addresses. If your site has links to disreputable sites, your ranking may be affected.
Offer to exchange links with sites that are related to your business. If these sites are rated high, much better. Ask disreputable sites remove all links to your site.
For a list of sites that have links to yours, use a search engine. Simply type link: nombredesusitio in the search box.
5. Keep ethics in your SEO campaign.
Using deceptive techniques to boost the valuation of the page you get the opposite effect. It can even cause your site to be banned in the search results. Once the ban is applied, it is virtually impossible to repeal. It is therefore important to avoid any unethical action.
Do not use keywords excessively. Do not use hidden text as small fonts or text the same color as the bottom of the page. Do not create mirror sites (same sites that have links to your site). Also make sure that the content varies significantly from one page to another. Having similar content on multiple pages may appear deceptive to search engines.
Neither is good, the fact of concealing or hiding a page behind theirs. If you make a cover, two pages will be generated. The robots of the search site will see a page with lots of keywords. Visitors will see the opposite page, which could not be related to the keywords.
There is one exception: If you have a Flash site, it is almost impossible to optimize. The search bots do not understand Flash. In this case, you can create an HTML site that opens behind it. Just make sure the content is the same as the Flash site.
6. Submit your site to search engines
Want to ensure that search engines indexed your site. If your site has numerous inbound links, Web robots will discover it automatically. Web robots “crawl” the Internet and update a database engine sites.
If your site does not appear automatically, you can submit it for inclusion in indexing through a shipping service or yourself. The big three search sites have forms to send Web addresses. Below are links U.S. sent a message:
Yahoo!: Http://tinyurl.com/5oclp (registration required)
7. Monitor the progress of your SEO, but be patient
The SEO does not happen overnight. It will cost months to achieve good page rankings. Trying to rush your SEO campaign can lead to mistakes. And the consequences of these mistakes can be severe.
However, it is important to monitor progress. Do your keyword searches with the major engines to see its position. You may be surprised to discover that starts out in common terms. This is a bonus.
The results will fluctuate. Rankings change daily or even hourly. Check frequently to gauge accurately the position. Do not worry about minor fluctuations. But if it detects a downward trend, take action.
As you increase your site traffic should increase sales. If they do not re-evaluate the content of your site and navigating it. The writing quality advertising materials and the use of markers an advantage in increasing sales.
8. Consider outsourcing (outsourcing)
Optimization for search engine positioning is an ongoing process and can be a full time job. Some companies specialize in SEO.
Hiring an SEO company to optimize your Web site will be expensive. Prices will vary depending on the location, services offered and amount of time. However, it could be a wise investment for the benefits it offers. Is hiring experts to achieve better results than you. And the increase in turnover thanks to a quality SEO, it is expected to do more than cover costs.
A bad SEO can be more harmful than not do anything. It is therefore important to find the right company to handle your campaign. Ask them to teach you the code of business ethics. You should try explicitly deceptive SEO techniques.
Of course, the website of the company must also be in a good position. But do not rely solely on this. Contact references provided by the company. Visit sites that the company has worked and see the quality of the writing of advertising material.
Then the company should be able to provide a detailed plan. Should include a variety of methods to improve ratings. Of course, these methods and pricing plan must be clear.
Be wary of companies that create unrealistic expectations. For example, if the company guarantees a preferred position on Google for a popular term, avoid it. Also, if you promise quick results, could be using deceptive techniques.
However, before you consider outsourcing (outsourcing), you may want to try SEO management software that can help find keywords, submit pages and track the results. It’s cheaper than outsourcing (outsourcing).
Although not forget that the optimization positioning search engines can not do everything. Well-optimized pages can attract visitors but only a good product will convert into customers