The common goal that all freelancers will have is about how to increase their clients. Be he a designer, a copy writer, and all others. There are several ideas on how to attain those goals. They are many of them but those highlighted here are some of the most important and can give you an insight of how to do it.
The use of word of mouth is one of important tool one can use to increase his client base. Here, you need to engage any human effort that comes your way that can spread the word out there of your activities. Your family members being the closest people to you can be of great help to you. There are also you former colleagues at work, send them an email messages and other communication means. You still have your satisfied clients whom you can engage to have your work referred to other interested client.
Again, you can offer free consultations to the new referrals. Lastly you may consider a referral or finder’s fee. This method is touching for it involves people who have been close to you and who have influence to convince clients of your work.
Another important method to keep in mind is to always keep in touch with clients. It should never be a one off thing. Always inform your former clients if you have something new, they may not have the immediate need then but they will keep it in record. Always contact them once you have offered a service. You can as well start a newsletter this way you will get a lot of people coming to know of the services they you offer.
Your outgoing emails should have your signature and this attract attention of many. Others in this method include the web, video, calendars and blogs. This way you can reach more customers.
Keep talking always and everywhere and you will be getting closer and closer to your target. Wherever there are conferences seminars, wherever your clients go, you need to be always there and take that chance to show what you have.
You can also get involved in sponsoring events, joining local chamber of commerce, business cards, social events and many more places where you can get an opportunity to pass your message. Remember, the way you present yourself matters a lot. People rarely forget good presentations and will always only remember what the most interesting message was. Therefore remember it is not only the words that will matter, the presentation part is also important
You can take a deliberate move to carry out a promotion of yourself in a bid to increase your client base. Just like other companies commit funds for promotional activities, so should you go out there to promote you work. It may not have to be a huge budget but you can do something that sends the message to clients. Things like having signage printed for your car, t shirts customized with your URL, advertising in magazines and trade publications, online directories and trade shows among others can be an option. The idea is to always have people who get interested in your services.
Promoting yourself is another option you can take to reach out on clients. You have to carry a deliberate campaign just like any other corporate organization even though it doesn’t have to be too expensive. Take for example having signage printed for your car, having t shirts made from you URL, advertising in a magazine or trade publications. You can still offer branded pens, or even participate in trade shows. You in this case will be adding to the number of the potential clients for your services.
Another method you can use to make your services known to people is when you become the industry expert. What we mean here is that whenever an issue related to your services require clarification, it’s you who is consulted to get to this level will require your own effort to go on radio, host webinar that would interest your clients, write articles to an industry publication among others. Once you become known for whatever you present, clients will just come calling for your services.
Another important tool you can use to promote your services is the media. Use the media to issue a present release highlighting your services, respond to interviews whenever you are called upon, and even run contests which promote your services. Media is a vital tool to reach a wide population thus increasing the client base.
Yet again, the job boards could be an area if properly utilized may give the numbers so enviously sought. Here you need to always check both offline and online job boards. Go ahead and Craigs List for your city, post in the services section of Craigs instead of just responding to job ads. Once this is done, you can be sure to get a few more clients demanding for your services.
The list of the methods to increase the client base is endless. What has been covered here could just be more than adequate to get the number of clients you would be targeting. You just need to select one or two discussed methods and there you are. You cannot serve every client available you just require to have just adequate.
Please add in comments new ideas – how to get new clients as freelancer !