Enhances your credibility
By frequently highlighting what others in your niche have written show that you are updated on the developments in your field and also that you are connected to your network.
Enhances your relationship with other bloggers
Nothing works better than sending fellow bloggers traffic just to create connections. This may lead to ongoing interactions if the link is relevant to their niche and builds on their ideas.
Some SEOs say that linking out content with relevant keywords to other relevant content have an impact on how the search engine sees your own site.
Adds value to your readers
Readers appreciate it when you link other relevant posts that they can read apart from your blog post.
There are many ways in which you can link up to another blog that is constructive to your site. The types of link posts available are as follow:-
Those that try to build on points made by others
This involves taking an article written by others then expounding on it. For example ’11 ways to get clear shots with your camera’. You can expound on this by writing an article on ‘4 more ways to get clear shots with your camera’ then link it to the original article.
Take an opposing position
You can try to play ‘the devils advocate’. You take the opposite position to that taken by the blogger. You must be careful not to sound disrespectful as this will destroy the very relationship that you are trying to build.
Create a resource on a particular topic
You can take posts from blogs that specialize on a particular topic then make a simple list of links of these blogs. You can alternatively write short notes describing the contents of these links.
This involves collecting links to interesting posts that may be relevant or of use to your readers but do not strongly relate to your topic.
Single question interviews
This involves formulating a question then putting it across to a few bloggers who write on topics relevant to your niche then compiling the answers in to one post side by side so that readers can compare their perspectives.
Referring readers and giving examples
At the end of your posts you can put links to suggested reading materials. This is good because it is difficult to cover any topic comprehensively.