Launching a sales email is of great importance for the promotion of any business because when you send someone a sales email this email will be the representative tool of your product. Being so significant one must keep in mind few things while illustrating the launch email.
It’s not necessary that very first sentence we are using in the launch email should be exactly similar to the title of the subject you used but it really is important that your mail’s starting gives to general outlook of the mentioned subject phrase if it gives information about the product. It is commonly seen in literature that the very first paragraph of any literature give precise information about the title. We will also achieve the same goal in our opening of the launch email i.e. we will give the briefing of the title and make it a precise but informative paragraph, comprising of just two to three lines that would be capable to support all the features of the product that we are going to sell.
Remember first image is the last image. By keeping in mind this rule you should use a really attractive word that grabs the attention of the reader to consider your mail first and give it a serious attention. I prefer this starting word should be “Wish” because in this whole wide world I haven’t seen any human that hasn’t wished in his entire life. So this could be a perfect starting word to grab the attention of any person. We could go like “Don’t you wish”
The informational link that comes on the second line of the page and it contains the name of the product. The next step to attract the viewer is to a prominent discount offer which must be in capital captions and highlighted so that the viewer can easily see the benefits you are providing him/her and discount offers are the best benefits worldwide so they must be prominent.
Most of the time reader’s eyes are focused on the left down corner. So to grab the attention of the user in a really short time you must use scan able elements that are in the form of bullets and provides the user a short summary of whole thing in just one look.
An example of scan able elements is shown below
• Product name,
• Original price &
• Discounted price.
These are few of the eye catching tips for sales emails that you should keep in mind before launching a sale email.