Till recent times, the most popular and consistent method of finding information on the internet was using search engines. All you needed to do was to type the phrase in the search box and press the search button to get the links.
But, with the coming of social networking and Web 2.0, things have changed. The term Web 2.0 is collectively used for the interactive web that everyone is getting adapted to nowadays. More and more websites get updated as you type the information, even without the need to press a button. Web 2.0 is also integrated with blogs and popular social networks such as Myspace and Facebook. Such sites are receiving more preference from users in comparison to search engines.
Social bookmarking websites first emerged when such a content rating system, driven by human came into existence. Popular sites like Digg and Del.icio.us let users to share their favorite site lists, and they can also ‘tag’ their bookmarked websites with their own keywords that fit well with the topic of the website. One good thing is that people can now search on the basis of ‘tags’, a technique that lets them locate required information or sites. This technique can be considered to have received a nod from majority of internet users.
Another development is in the form of blogging social networks, the best example for which is Technorati. Based on the number of links that trace back to blogs, Technorati indexes them. It also considers the tags linked with the posts that have been created by the authors of these blogs.
The most popular name on the map of social network sites is that of Facebook. The site receives millions of unique visitors every month, but businesses have just started to get a grasp of the potential of this marketplace.
Another potential marketing channel lies with the audio and video networks such as BlogTalkRadio and Youtube. These websites let enthusiastic broadcasters and filmmakers to share their messages, out of which some can go viral. Consider a situation when these future big-wigs turn passionate about your product.
Keep checking the blog regularly to learn how the resources provided by Web 2.0 can help your business to expand its market and make more profit, and even learn the way to get involved with the potential web resources. Meanwhile, you can explore all these resources. Find out how companies are engaging social networking sites like Facebook and Twitter in order to get their message across to the world.