Most bloggers think of only slapping ads on their blogs in order to earn some few dollars. The reality is that ads only will not give you what you desire in terms of income. It is therefore necessary for bloggers to develop products which they can sell to meet their income prospects. Having an e-book is the most preferred option. There are many advantages associated with having your own product to sell to the readers. The following are the major ones.
It is obvious that when you sell something be it a book or an e-book, you get money in return. The advantage with this is that you are not advertising someone’s product it’s yours and the better you go at it the more the returns.
Boosts your credibility
Anybody can be a blogger but having products to sell such as e-books and consulting services or membership sites which will help in boosting your authority and credibility as a serious blogger and author.
Publishers are always on the search for new authors and content. Selling your e-book may elicit interest from publishers who may come in with a deal in hand to publish your e-book in hard copy. Depending on your niche, there are various interest groups who are bound to come to you once you launch one of your products.
Strengthens Reader –Blogger relationship
When a reader buys a product from you they will most probably come back for another one. This will create a connection between the blogger and the reader. Offering discounts will further strengthen the relationship as the reader will feel that you care. It is therefore to have an email list of all those who have brought from you. This is a very powerful tool for future interactions.
Launching your own product such as an e-book means that more of the regular readers visit your blog to check it out; it also means that a lot of buzz will be created around the web leading to other sites sending requests to link up. People will most likely pass word of the launch via social networking sites such as tweeter and Facebook which increases traffic without any effort in less time.
Having your own products shows others in the industry that you are not only a serious blogger but also creative and initiative. It will create traffic and increase the number of readers to your site and most importantly it will generate more revenue for your site.