If you have an online business then you should know one thing that ranking higher than your competitors on Google is very much important. For this reason, you will have to know all the tips and tricks that will get your e-commerce site on the top. SEO or Search Engine Optimization is a set of tactics that will improve your website’s ranking. You have already known the fact that most of the people are now shopping online. With the advanced and modern strategy, you will know how advanced technology affected shopper’s behaviors. It is now in trend to launch new business every day. There are so many entrepreneurs who sell their products online.
Now you may ask the question of why SEO is so much important. You should know the fact that without having a strong SEO strategy; you can lose out on your brand impressions, clicks and sales as well. So, let’s check all the necessary steps that you will have to do in order to get a higher ranking. You will get a chance here to see the optimization process of your e-commerce site for search engines.
How to identify and optimize the high impact website pages?
You should know the fact that high impact pages are the most visited page on the internet. The high impact pages can attract more viewers and users as well. You will have to follow some steps. These are such as follows:
Before starting your SEO work, you need to do your research well. Research is very much important in the case of SEO. You cannot target the wrong keywords. This can ruin your campaign and generating low quality of traffic and you will eventually get a few numbers of conversions as well.
For research, we will use: The Best eCommerce platform for SEO Semrush.
Type your URL:
There are three primary areas that you will have to focus on at the time of researching keywords. These are such as follows:
You need to find keywords for the home page and product page as well. You need to pinpoint keywords for blog topics. You need to avoid keyword cannibalization.
After doing your keyword research, you need to focus on competitor research. Only keyword research, you can go half of the way. With proper competitor research, you can achieve success. For this reason, you will have to check these details in order to do complete research:
You need to focus on the keywords that your main competitors are going for. You also need to focus on where they get their links. You also need to focus on how their site’s architecture is looking. Now, you will have to focus on how can you differentiate you’re your website from your perspective of strategy.
For these, you can use the top-class keyword tools. These tools will help you to choose the right keyword. You can also use the long-tail keywords as these keywords consist of a minimum of three words. We all know the fact that most of the users cannot use only one word in order to make a search.
2.Solve some current problems:
After solving your keyword and competitors’ research, you need to focus on some other problems. These are such as follows:
a. Find the site errors:
Here are some top errors that you need to correct immediately. These are such as:
You can use Semrush Site Audit option.
You will have to redirect any 404 pages to the actual content. You can also change your 302 redirects to 301 redirects. You can also update your duplicate content pages, meta titles and meta description as well.
b.Determining the speed of your website:
The best tool for website speed is Google Page Speed Insight Tester.
Once you want to handle some big errors, then you should also tackle the speed of your website. It is very much important and on this, the number of sales, likes, comments, and conversion depends. Visitors will not hang around your page and wait for the slow website speed. You may lose your users. So, you will have to check this matter immediately. You cannot afford to lose your customers for the low speed of your website.
Apart from off-page optimization, on-page optimization is also very much important. Through this, you can get a better rank for your website. For this, you need to focus on these:
Structure of the site
Optimization of the keyword
Social media integration
Mobile-friendly website page
Reviews of the customers
There are so many other things that you also need to focus on. These are such as follows:
URL: The URL should be short enough. The users can read it easily.
H1 tag: it is the headline of the age. It is necessary and you can also add keywords in this tag.
Title tag: The title tag is generally is showing in the age tab at the top position of the browser.
Image alt text: This will describe what the image is about.
Switch to HTTPS:
We all know that HTTPS is more secure version than HTTP. Your e-commerce site will handle the credit and debit card information and all. So, you need to provide the best and protected service to the customers. HTTPS also improves your ranking factors. You can experience a higher ranking experience through HTTPS. You will need to determine which certification you will need: single, multi-domain or wildcard certificate.
Now you have an upper hand idea on how to optimize e-commerce sites for search engines. You will have to remember one thing that the main part of the search engine ranking algorithm is the quantity and quality of the inbound link. The internal linking is very much important for your site. If you get success, then blogging is very much important. You need to focus on that as well. Apart from this, you need to run the technical audit regularly. As we all know that content is the master of your site. So, you should not use any kind of duplicate content. You will have to check your errors regularly. In this way, you will get success. These tips and tricks will help you a lot. You can improve your online business and run it successfully.