If you want to become excellent SEO expert you do not need to pay for expensive courses or simmilary. There are a lot of free videos at Google Webmasters youtube channel.
Here you can learn everything about Search engine optimization. As freelancer and website owner you need to know how to use Search Queries in Webmaster Tools.
Below is video where Maile shares her approach to Search Queries in Webmaster Tools:
In this video we learned how to increase traffic and ranking using Google SEO tools. Steps are:
1. Step one is to prepeare website’s goals and your target audience
2. Than we need to Sort by clicks in Top queries
3. We need to sort by CTR to notice any missed opportunities
4. In next step we need to categorize queries into logical buckets and than to track them.
5. We need to Sort Top pages by clicks to find the URLs on our site most visited by searchers.
6. In next step we need to sort top pages by impressions to find valuable pages.
You can become SEO expert but before that you need to have excellent SEO strategy. Google team suggests us how we can do that:
Creating an SEO strategy using Webmaster Tools: